Success story · Strategic communications and PR
Vallolet: the brand and website of a strategic communications consultancy
A strategic communications, public relations and executive positioning consultancy led by Violeta Larrad. Through Kit Digital, ARTIC created its logo and website from scratch.
- Client
- Vallolet
- Industry
- Strategic communications and PR
- Location
- Madrid
- With ARTIC since
- September 2025
- Kit Digital
- Kit Digital project
- Website
- vallolet.com
- new logo and website, launched in 2025
- From scratch
- new logo and website, launched in 2025
- languages: Spanish and English, with hreflang
- 2
- languages: Spanish and English, with hreflang
- service areas, from crisis communications to PR
- 7
- service areas, from crisis communications to PR
- years of the consultancy’s experience in institutional communications
- 25+
- years of the consultancy’s experience in institutional communications
Starting point
A senior consultancy with no brand or website of its own
Services
Vallolet builds on more than 25 years of experience in institutional communications and public relations, but it was starting out with no logo and no website. For a consultancy that manages the reputation of companies and executives, its own image had to measure up.
Through Kit Digital, the challenge was to create the brand and a sober, elegant website for executives and companies that leads to booking a meeting.
Action plan
Brand, structure and a clear call to meet
- 1
New logo
Design of the Vallolet logo, applied to the header, the favicon and the rest of the website.
- 2
Structure for executives
Somos comunicación, Backstage, services, executive positioning, experiences and contact, with a four-step working method (corporate website).
- 3
Clearly explained services
Corporate, crisis and internal communications, events, content, brand management and public relations, with a dedicated page for executive positioning.
- 4
Bilingual and SEO-ready
Spanish and English with hreflang, plus titles, meta descriptions, URLs and structured data for communications consultancy and PR searches (on-page SEO).
- Tools
- WordPress
- Elementor Pro
- TranslatePress
- Rank Math
Results
An image that matches the consultancy
Vallolet now has its own brand and website, in Spanish and English, with its services, method and testimonials, and a clear call to book a meeting throughout.
The website includes the legal pages, cookie banner and accessibility statement that Kit Digital requires.
The website today
Scroll to see the full page
Scroll to see the full pageFrequently asked questions
What did ARTIC do for Vallolet?
The logo and a brand-new website in Spanish and English, with services, executive positioning and experiences pages, on-page SEO and legal pages.
Does Kit Digital include logo design?
The website solution covers the website. For Vallolet we also designed the logo so the brand and the website were born together.
What should a consultancy website look like?
Sober, clear and built on trust: what it does, how it works, who it is for and an easy way to request a meeting.
Does ARTIC build websites for professional services?
Yes: consultancies, law and advisory firms and B2B service companies, with brand, website and SEO.
