Today, online visibility is essential for the success of any company, which is why we work to have an effective SEO positioning strategy. One of the most effective strategies to improve visibility in search engines iss the SEO Positioning (Search Engine Optimization, for its acronym in English). Tartan and Zebra, a company specialized in decoration and gifts, a unique universe where you will find a selection of decorative sheets for framing, paintings and original art, decorative accessories, exclusive printed papers, cards and lifestyle gifts. Those who requested our help to work on SEO positioning and improve traffic on the web and which means an increase in sales.
The importance of SEO positioning
SEO Positioning is the set of techniques and strategies aimed at improving the visibility of a website in the organic search results of search engines such as Google, Bing and Yahoo. As more people turn to the internet to find information and make purchases, having an effective online presence has become a priority for businesses.
To Tartan and Zebra, a company that deals in the sale of decorative clothing and gifts, SEO has become crucial to reach its target audience and compete in an increasingly saturated market. The company has focused on optimizing its website and content to appear in the first positions of search engines when users search for products related to decoration and gifts…
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SEO positioning strategy Implemented by Tartan and Zebra
Tartan and Zebra has applied a number of SEO strategies to improve its online visibility.
These strategies include:
- Keyword Optimization: identifying and using relevant keywords is critical to SEO. Tartan and Zebra has conducted extensive keyword research to determine which search terms are used most frequently by their potential customers. They then incorporated these keywords naturally into their content.
- Creating quality content: the company has developed a blog on its website where it regularly publishes content related to fashion, trends, style tips, etc. This content not only attracts users interested in fashion, but also improves the authority of the site in search engines.
- Technical optimization: Tartan and Zebra has worked on the technical optimization of its website, improving loading speed, navigation and link structure. This not only improves the user experience, but also benefits SEO.
- Quality link building: quality link building is an important part of Tartan and Zebra's SEU strategy. The company has sought links from relevant and high-authority websites, which has helped increase its visibility in search engines.
- Mobile Optimization: given the growing importance of mobile devices, Tartan and Zebra has ensured that its website is fully mobile-friendly, which also improves its search engine rankings.
Tartan and Zebra's achievements in SEO positioning
The application of these SEO strategies has had a significant impact on the success of Tartan and Zebra. Some of the highlights include:
- Increase in organic traffic: Thanks to keyword optimization and quality content creation, Tartan and Zebra has seen a steady increase in organic traffic to their website. This has resulted in greater brand exposure and ultimately increased sales.
- Improvement in search position: the company has managed to rank on the first pages of search engines for a variety of relevant keywords. This means potential customers are more likely to find Tartan and Zebra when searching for fashion products online.
- Greater visibility on social networks: the increase in organic traffic has also had a positive effect on the company's social networks. More users are sharing and commenting on Tartan and Zebra content, which has led to an increase in followers and engagement.
- Growth in conversions: high quality organic traffic has led to an increase in conversions. Users who land on the site through organic searches tend to be more likely to make purchases, which has fueled Tartan and Zebra's revenue growth.
The success of Tartan and Zebra in the field of SEO positioning is a testimony to the importance of this strategy in today's business world. By focusing on keyword optimization, quality content creation and technical improvement of your website, the company has managed to increase its online visibility, attract more traffic and increase conversions. These achievements have not only fueled the company's growth, but also strengthened its presence in the fashion industry.
The case of Tartan and Zebra shows that an effective SEO strategy can make a difference in the success of an online business.
If you are interested in having this or other services, remember that it is also available until December 2024 la digital kit subsidy through which you can also opt for this service.