360º marketing is a holistic approach that covers all facets of marketing to promote a brand or product, ensuring a consistent and ubiquitous presence across all available channels and customer touch points. The idea is to surround the consumer with consistent and compelling brand experiences, regardless of where they are or how they choose to interact with the brand.

This approach is based on the integration and synchronization of various marketing strategies and tools, from digital marketing (including SEO, SEM, content marketing, and social media management) to more traditional tactics such as print advertising, participation in events and public relations. The goal is to create a marketing ecosystem where each component works together to strengthen brand presence, maximize campaign reach and effectiveness, and improve the overall customer experience.

It is proven that the online presence of a company is more crucial than ever and it is not just about having a web page or profiles in social networks; it is essential to have a strong digital strategy that includes search engine optimization (SEO) and this is what our 360º marketing strategy is based on, a comprehensive strategy that includes search engine marketing (SEM), ongoing web maintenance and effective management of social networks (RRSS). Artic Agency offers these integrated services, providing companies with a competitive edge over their industry rivals.

360º marketing is especially valuable in today's digital environment, where consumers expect consistent and personalized brand interactions across multiple platforms and devices.

By adopting a 360º marketing approach, companies can:

• Increase your visibility and brand recognition in all channels.
• Improve the consistency and quality of customer interactions.
• Collect and analyze data from multiple sources to gain deeper insights about your audiences.
• Optimize ROI (return on investment) by ensuring all marketing elements are aligned and working towards common goals.
• Quickly adapt to market changes and consumer preferences, thanks to an integrated view of your marketing strategies.

With our client Engind we have been working for many months on a 360º Marketing strategy that covers all digital fronts.

SEO consulting

The Key to Improving Your Visibility. SEO isn't just a matter of inserting keywords into your content; it is a complex strategy that requires constant analysis, adaptation and updating. Artic Agency's SEO consultancy ensures that the website is optimized for search engines, improving its visibility and attracting quality traffic. Benefits include:

• Greater visibility in search engines.
• Increase in qualified organic traffic.
• Improvement in conversion rate.

SEM

Accelerating your Online Success. While SEO focuses on organic traffic, SEM harnesses the power of paid search engine advertising to increase visibility quickly and effectively. This approach allows:

• Immediate results in terms of visibility and traffic.
• Precise targeting to reach your target audience.
• Flexibility and control over the advertising budget.

Web maintenance

Essential to ensure your site functions properly and provides an optimal user experience. A well maintained site:

• Improves security and reduces the risk of cyber attacks.
• It ensures compatibility with the latest technologies and trends.
• It encourages a positive user experience, keeping visitors engaged.

Management of Social Networks

Connect with Your Audience. Social media is a powerful tool to build and strengthen the relationship with your audience. Effective management of RRSS allows:

• Improve brand recognition.
• Foster customer loyalty and commitment.
• Create an active community around your brand.

The Power of 360º Marketing

The real magic happens when these elements work together in harmony. Artic Agency understands how to integrate SEO consulting, SEM, web maintenance and PR management to create a cohesive digital strategy that:

• Deliver a consistent and satisfying user experience across all digital touchpoints.
• Maximize the ROI of your digital marketing investment.
• Position your company as a leader in your industry in the online world.

We are your strategic partner for the digital success of your company

At Artic Agency, we don't just offer services; we are your strategic partner on the road to digital success. We understand the unique challenges businesses face in today's digital landscape and are here to help you overcome them, transforming your online presence into a source of growth and opportunity.

If you're ready to take your digital presence to the next level and enjoy the benefits of an integrated digital strategy, just like our Engind clients are achieving, contact us today. Together, we can make your brand stand out in the saturated digital world.

Request your free consultation.