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Picture of Francesc Beumala

Francesc Beumala

Expert in consulting and digital marketing for B2B industrial companies.

Founder and CEO of ARTIC · Host of the Negociem podcast

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Latest published articles

Decorative illustration for the cover of an article on B2B industrial marketing

Instagram as a B2B sales channel for industrial assets

12/08/2026
Decorative illustration for the cover of an article on business automation

Checklist for implementing business automation in SMEs

10/08/2026
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What is the cloud for small businesses: a practical guide

07/08/2026
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Urgency and scarcity marketing: a practical guide for B2B

05/08/2026
Marketing team analyzing how to generate qualified leads with a digital strategy focused on conversion and business

How to generate qualified leads and stop attracting contacts that don't convert

04/08/2026
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Why digitize an industrial SME in 2026

03/08/2026
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B2B Sales Funnel Explained: A Practical Guide 2026

31/07/2026
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Industrial B2B value proposition: turning capabilities into results

27/07/2026
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Benefits of SEM in digital sales campaigns 2026

24/07/2026
Decorative image for the cover of the article on how to improve the conversion rate in B2B businesses.

B2B conversion rate: what it means and how to improve it

22/07/2026
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