At Artic Agency we help businesses boost their digital presence through projects designed to connect with their target audience. One of our latest projects has been with Forward Equestrian Therapies, a center specializing in horse-assisted therapies. Its main objective was to improve online visibility and consolidate itself as a benchmark in the field of equine therapy in Spain.

Thanks to the support of Digital kit, we have developed a complete web design and SEO positioning strategy, focused on reinforcing Endavant's image as a project of trust, sensitivity and commitment to people's emotional and physical health.

1️⃣ Project objective

✔️ Improve the digital presence of Endavant Terapias Ecuestres with a modern, functional and optimized website.
✔️ Attract a wider and more qualified audience interested in equine therapy and alternative therapies with animals.
✔️ Clearly convey the values, services and benefits offered by horse-assisted therapies.

2️⃣ How we achieved it

We started the project with a strategic keyword analysis to understand how potential clients would search for equine therapy services. Based on this study, we optimized all of the website's content to improve its search engine ranking.

On the page About Me, we highlighted Endavant's experience and professional trajectory, working on keywords such as "professional equine therapy" and "horse-assisted therapy". On the page Services, we structured the content to adapt it to terms such as “equestrian therapy for children” and “horse therapy for people with disabilities”, facilitating navigation and improving the user experience.

The work combined SEO copywriting techniques, tag and metadata optimization, strategic internal linking, and a clear web architecture to encourage intuitive navigation.

3️⃣ Benefits for Endavant Terapias Ecuestres

🚀 Significant increase in online visibility: The center is now much easier to find for people looking for equine-assisted therapy services.
📈 Increase in organic traffic: the website is receiving more and more visits from people who are truly interested in equine therapy services.
🌟 Improvement of brand image: the new website transmits professionalism, trust and empathy, essential values for a therapeutic service.
📱 Optimal responsive experience: the website adapts perfectly to mobile phones and tablets, guaranteeing smooth navigation from any device.
💬 More effective communication: the information is better structured, allowing the public to quickly understand what the therapies consist of and how they can help.

4️⃣ Conclusions and upcoming opportunities

The Endavant Terapias Ecuestres digitalization project is a clear example of how careful work by web design and SEO positioning can transform the online presence of a specialized business.

The website has not only improved its visibility in search engines, but also conveys a coherent and emotionally connected image with its potential clients, reinforcing its reputation as a reference center in horse-assisted therapy.

Thanks to the help of the Digital kit, this strategic renovation has been carried out at an affordable cost, demonstrating that digitalization is within reach of projects committed to their growth and positive social impact.

📢 Would you like to improve the digital presence of your project? At Artic Agency we take care of everything: from the design of your website to the SEO strategy to grow your audience.
🚀 Contact us and let's boost your business together!