At Artic Agency, we are passionate about helping artists and creative brands build a solid and engaging digital presence. One of our latest projects has been with Helenillustrate, the digital illustration studio founded by Helena Frias Peña, specializing in personalized visual creations with a unique artistic style.

1️⃣ Project objective

This project had two main objectives:

✔ Develop a visual, intuitive and coherent website with Helenilustra's style, crafted in a personalized and collaborative way with Helena herself to ensure that it fully reflected her artistic essence.

✔ Implement an effective SEO strategy, based on detailed keyword research and complete content optimization to position the project in the main search engines.

The result was a website authentic, creative and completely aligned with the artist's personal brand, designed to capture the attention of an audience interested in exclusive and digital illustrations.

2️⃣ SEO Strategy: Keyword Research and Sector Analysis

To achieve good visibility on Google, we conducted a market study using the Google Ads keyword planner, and analyzing relevant competitors such as Anduluplandu i Sergio Ceron.

📌 Selected strategic keywords:

✅ “custom illustrations”
✅ “exclusive digital art”
✅ “illustrated portraits”
✅ “unique visual creations”
✅ “professional digital drawings”
✅ “original artistic design”
✅ “custom illustrations”

These keywords have allowed us to define the content strategically to reach the most relevant audience: people passionate about art, customization and quality digital design.

3️⃣ Web Design and SEO Optimization for Key Pages

The website has been developed with WordPress and has been optimized using the plugin Rank Math SEO PROWe have also integrated Google Analytics and Google Search Console to track data and optimize in the long term.

📌 Home (http://helenilustra.com/) → Optimized for “custom digital illustration”.

🔹 It has been structured to highlight the artistic and emotional value of the creations, with fluid navigation and internal connections to the artist's outstanding works.

📌 About me (http://helenilustra.com/sobre-mi/) → Optimized for “digital illustrator”.

🔹 Helena Frías' career is explained, in a close and inspiring tone, highlighting her artistic vision and experience as a creator of her own visual universes.

4️⃣ Other SEO actions implemented

✔ Local SEO settings to facilitate proximity searches
✔ Image optimization: ALT and title attributes revised for better indexing
✔ Improving titles and meta descriptions with an emotional and commercial focus
✔ Creation of internal linking to increase retention and traffic within the website

5️⃣ Results and digital impact

Thanks to the combination of personalized web design and focused SEO strategy, Helenilustra has already begun to gain visibility in relevant searches and has captured the attention of new followers and customers.

📊 Data and outstanding impact:

✔ Increased organic traffic thanks to improved presence in searches related to digital illustration.
✔ High retention time thanks to a clear, visual and emotional content structure.
✔ Increased interactions on the web and more interest in personalized orders.

6️⃣ Conclusions and Future Recommendations

🎯 Helenilustra has consolidated itself as a brand with a clear and attractive identity in the field of digital illustration.
🎯 The new website offers an immersive experience that emotionally connects with the user.
🎯 The SEO strategy will allow you to continue climbing positions and reach a larger target audience.

💡 Recommended future actions:

📍 Incorporating a blog with creative tips or illustration processes to attract more organic traffic.
📍 Expansion of thematic collections of illustrations to facilitate navigation by interests.
📍 Creating collaborations with other artists or creative platforms to generate backlinks and notoriety.

With this project, Helenilustra has gone from having a limited digital presence to having a powerful, optimized website that is true to its artistic brand..

At Artic Agency, we love accompanying artists like Helena Frías on their digital journey, offering tools so they can grow, connect and shine online 💫

📢 Do you want to boost your creative project? Let's talk!