At Artic Agency, we work to enhance the digital presence of businesses and professionals through personalized websites and effective SEO strategies. One of our latest projects has been with Brufau Cusó Architecture Studio, a study specializing in sustainable architecture and heritage rehabilitationThe main objective was to improve its visibility in the digital environment and position itself as a benchmark in the sector.

1️⃣ Project objective

The project focused on two main aspects: ✔ Design and development of a personalized website, worked together with the Brufau Cusó team to adapt to its identity and values. ✔ Implementing an SEO strategy based on a detailed study of keywords, content optimization and improved positioning in search engines.

Thus, the website was created brufaucuso.cat, with a functional and modern design, while executing a strategic SEO strategy to capture the right audience.

2️⃣ SEO Strategy: Keyword Research and Competition Analysis

To ensure that the website achieved a good position in Google, a thorough study of keywords and competitors was carried out.

🔍 Selected strategic keywords: ✅ “rehabilitation of historic buildings” ✅ “sustainable architecture” ✅ “functional architectural design” ✅ “heritage restoration” ✅ “integrated management of architectural projects” ✅ “bioclimatic architecture” ✅ “energy certification of buildings” ✅ “sustainable restoration projects” ✅ “facade restoration”

📌 Main competitors analyzed:

• Several architectural studios recognized in the field of sustainability and rehabilitation.
• Companies specialized in energy certification and heritage restoration.
• Digital platforms with sustainable architecture content.

This analysis revealed a lack of SEO optimization on many competing websites, which represented a strategic opportunity for Brufau Cusó.

3️⃣ SEO Optimization of the Website by Keywords

A clear hierarchy of the site was worked on to enhance positioning in key terms:

📌 “Architecture” page → Optimized for “sustainable architecture” and “rehabilitation of historic buildings”. 🔹 Implementation of keywords in titles, meta descriptions and headings.

📌 “Study” page → Optimized for “sustainable architecture studio” and “architecture team”. 🔹 Review and adjustment of metadata and internal links to maximize SEO.

🛠 Other SEO actions implemented: ✔ Installation and configuration of Rank Math PRO for efficient SEO management. ✔ Connection with Google Analytics and Google Search Console to monitor results. ✔ Local SEO optimization to attract customers in Barcelona and the surrounding area. ✔ SEO for images: optimization of ALT attributes and titles to improve indexing. ✔ Backlink strategy to increase domain authority.

4️⃣ Results Obtained

The implemented strategy has considerably improved Brufau Cusó's online presence, with an increase in visibility and organic traffic.

📊 Highlights: ✔ Significant increase in search engine ranking. ✔ Increased CTR and time spent on the website. ✔ Attracting new potential customers.

💡 Main searches with better positioning: ✅ “sustainable architecture” → Outstanding positioning. ✅ “rehabilitation of historic buildings” → Significant increase in visibility. ✅ “heritage restoration” → Consolidated presence.

5️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: Brufau Cusó has established itself as a sustainable architecture studio that stands out in its sector. 🎯 Growth in the digital market: Increased visibility and attraction of potential clients interested in rehabilitation and sustainability. 🎯 Long-term SEO: The strategy has established a solid foundation for future growth.

💡 Recommended actions to continue growing: 📍 SEO-Friendly Content Creation → Articles blog about sustainable architecture and historic rehabilitation. 📍 Backlink expansion → Link generation on architecture and sustainability websites. 📍 Constant optimization → Improved CTR in searches with many impressions and few clicks.

📌 Conclusion

With this project, Brufau Cusó has gone from a limited digital presence to having a website fully optimized and personalized, with an SEO strategy focused on attract qualified clients and consolidate itself as a benchmark in the sector.

A Artic Agency, we work so that each business can maximize its digital potential and obtain real results. 🚀

📢 Do you want to boost your online business? Contact us!