A Artic Agency, we specialize in helping businesses enhance their digital presence through optimized websites and effective SEO strategies. One of our latest projects has been with Nest Gentilis, a breeder specializing in cats of the breed Russian BlueTheir main objective was to improve their online visibility and establish themselves as a reference in the breeding and sale of these cats.

1️⃣ Project objective

The project focused on two main areas:
✔ Creation of a modern and optimized website to improve the digital presence and facilitate navigation for users interested in Russian Blue.
✔ Implementing an SEO strategy based on the search for specific keywords to achieve the best positions in search engines and capture more organic traffic.

For this reason, the website was developed https://azulrusonova.com/ and a detailed SEO strategy was worked out with keywords highly relevant to the sector.

2️⃣ SEO Strategy: Keyword Research and Competition Analysis

To ensure that the website achieved a good position on Google, we conducted a detailed study of strategic keywords related to the business:

✅ Russian Blue Breeder
✅ Russian Blue Cat
✅ Russian Blue Kennel
✅ Caring for Russian Blue

These keywords were selected after analyzing the competition and seeing that there was a real opportunity for positioning, since many other breeders did not have an optimized SEO strategy.

📌 Main competitors analyzed:

• Traditional breeder websites with little SEO work.
• Animal sales portals which occupied the top positions but with generic content.

With this panorama, we saw the opportunity to position Nest Gentilis as a benchmark in Russian Blue breeding through a well-structured and optimized website.

3️⃣ SEO Optimization of the Website by Keywords

The ranking and indexing of the website followed a clear strategy to enhance its positioning:

📌 Home Page → Optimized by “Russian Blue”
🔹 Application of the keyword in titles, meta descriptions, H1 and visual content to give maximum visibility to the breed.

📌 Page about the breed → Optimized for “Russian Blue Cat” and “Russian Blue Characteristics”
🔹 Content focused on explaining the history, characteristics and particularities of this breed, using specific keywords.

📌 Litters Page → Optimized for “Russian Blue Breeding”
🔹 Information about available litters and the qualities of the puppies, aimed at capturing the attention of those interested in buying a cat.

📌 Procedure Page → Optimized for “Russian Blue Breeding Procedure”
🔹 Detailed explanation of how the adoption process works, taking care of searches related to "adopt a Russian Blue".

🛠 Other SEO actions implemented:
✔ Optimization of ALT and title of images to improve indexing.
✔ Internal linking strategy to enhance the authority of pages.
✔ Creation of original and optimized content.
✔ Registration in specialized directories and websites to improve Off-Page SEO.

4️⃣ Results Obtained

Thanks to the strategy implemented, the Nest Gentilis website has obtained a notable growth in visibility and organic traffic.

📊 Data from the last 12 months:
✔ 8.49 thousand total clicks
✔ 683 thousand impressions
✔ Average position of 5.7
✔ 1.2% average CTR

💡 Top searches with more impressions and better positioning:
✅ Russian blue cat → Position 3.0, 105,303 impressions
✅ Russian blue → Position 2.8, 99,739 impressions
✅ Russian blue cat → Position 2.4, 36,308 impressions

5️⃣ Best pages according to organic performance

📌 Home Page: 5,949 clicks, 136,687 impressions.
📌 Russian Blue Feeding Page: 501 clicks, 422,569 impressions.
📌 Breed Characteristics Page: 255 clicks, 176,802 impressions.

These data confirm that Optimized pages have achieved good positions and generated consistent traffic.

6️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: The website has achieved a solid position in its sector, standing out from the competition and attracting relevant traffic.
🎯 International Traffic: The audience comes mainly from Spanish-speaking countries, but also from other regions, opening up new market opportunities.
🎯 Content of Interest: The pages dedicated to the feeding, characteristics and care of the Russian Blue have been very successful.

💡 To continue growing, we recommend:
📍 Creating more SEO-Friendly content → Articles about curiosities, tips and experiences with Russian Blue.
📍 Backlink strategy → Increase visibility through links on websites specializing in pets.
📍 Continuous optimization → Improve CTR on pages with many impressions but few clicks.

With this project, Nest Gentilis has gone from being a Russian Blue breeder with little online presence to having a solid, SEO-optimized website, with a clear strategy and excellent results.

A Artic Agency, we work so that every business can maximize your digital presence and reach customers in an efficient and lasting way. 🚀

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