At Artic Agency, we work to enhance the digital presence of healthcare professionals through personalized websites and effective SEO strategies. One of our latest projects has been with Rivero Dominguez Clinic, where we have done so much the design of your website as well as its SEO optimization, working in a personalized way with the client to reflect their identity and values.

1️⃣ Project objective

The project focused on: ✔ Design and development of a personalized website, created jointly with Clínica Rivero Domínguez to adapt to its professional identity and offer an optimal browsing experience. ✔ Implementing an SEO strategy based on detailed keyword analysis and content optimization to improve search engine positioning.

Thus, the website was developed clinicariverodomenguez.com, combining a modern and intuitive design with an effective SEO strategy to attract potential patients in Madrid.

2️⃣ SEO Strategy: Keyword Analysis and Content Optimization

To ensure good positioning on Google, a detailed keyword study was carried out and improvements were applied to key sections of the website.

🔍 Selected strategic keywords:

✅ "advanced dental clinic in Madrid"

✅ “personalized dentistry in Madrid”

✅ “dental treatments in Madrid”

✅ “advanced implantology Madrid”

✅ “professional teeth whitening”

✅ “cosmetic dentistry in Madrid”

✅ “dental team in Madrid”

✅ “oral health specialists”

📌 Main SEO optimization actions implemented: ✔ Installation and configuration of Rank Math PRO for efficient SEO management. ✔ Connection with Google Analytics and Google Search Console to monitor results. ✔ Optimization of Local SEO to attract patients to Madrid. ✔ Image optimization: improving ALT and title attributes for more efficient indexing. ✔ Backlink strategy to increase domain authority and website relevance.

3️⃣ Web Design and SEO Optimization for Key Sections

Each page of the website was designed to convey professionalism and proximity, while being optimized with strategic keywords to improve its visibility.

📌 Home Page → Optimized for “advanced dental clinic in Madrid” and “personalized dentistry in Madrid”.

🔹 Improvement in the hierarchy of content to facilitate navigation and recruitment of new patients.

🔹 Optimization of H1, H2, meta descriptions and images for better indexing.

📌 Treatments Page → Optimized for “advanced implantology Madrid”, “professional teeth whitening” and “cosmetic dentistry in Madrid”.

🔹 Each treatment has a personalized title and meta description to improve visibility in specific searches.

🔹 Detailed content on the benefits and procedures of each treatment, facilitating the conversion of visits into consultations.

📌 Team Page → Optimized for “dental team in Madrid” and “oral health specialists”.

🔹 Each team member has a detailed description of their experience and specialization.

🔹 Optimized images with ALT text and H2 structure to facilitate indexing and improve staff visibility.

4️⃣ Results Obtained

The implemented strategy has significantly improved the online presence of Clínica Rivero Domínguez, achieving an increase in organic traffic and a better ranking in searches related to its dental services.

📊 Highlights:

✔ Significant increase in search engine ranking for strategic keywords. ✔ Increase in CTR and time spent on the website.

✔ Greater recruitment of patients interested in quality dental treatments in Madrid.

💡 Main searches with better positioning:

✅ “advanced dental clinic in Madrid” → Featured positioning.

✅ “advanced implantology Madrid” → Significant improvement in visibility.

✅ “professional teeth whitening” → Ranking in the top search positions.

5️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: Clínica Rivero Domínguez has established itself as a reference in dental services in Madrid thanks to web design and SEO optimization.

🎯 Growth in the digital market: The strategy has attracted more potential patients and strengthened its online presence.

🎯 Long-term SEO: The established base allows us to continue growing and improving our positioning.

💡 Recommended actions to continue growing:

📍 SEO-Friendly Content Creation → 1TP5Blog posts about oral health and dental prevention.

📍 Backlink expansion → Generation of links on health and dentistry websites.

📍 Constant optimization → Improved CTR in searches with many impressions but few clicks.

With this project, Clínica Rivero Domínguez has now a website fully optimized and personalized, with an SEO strategy focused on attract patients and consolidate itself as a benchmark in dentistry in Madrid.

A Artic Agency, we work so that each business can maximize its digital potential and obtain real results. 🚀