At Artic Agency, we work to enhance the digital presence of companies and professionals through personalized websites and efficient SEO strategies. One of our latest projects has been with Maria Muñoz Roca, where we have carried out so much the design of your website as well as its SEO optimization, working together with her to adapt the platform to her goals and needs.

1️⃣ Project objective

The project focused on: ✔ Design and development of a personalized website, created jointly with Maria Muñoz Roca to ensure that it reflected her professional identity and her training offer in emotional intelligence and social skills. ✔ Implementing an SEO strategy, based on content optimization and improved positioning to attract companies, freelancers and groups interested in their training. ✔ Key page optimization to improve visibility and facilitate user navigation within the website.

Thus, the website was developed mariamunozroca.com, combining a professional and intuitive design with an effective SEO strategy to attract clients interested in developing social skills and applied emotional intelligence.

2️⃣ SEO Strategy and Website Optimization

To ensure better online visibility, a structured optimization of all key pages of the website has been carried out, ensuring smooth navigation and clear content for users.

📌 Home Page → Optimized to highlight the importance of social skills and its application in the professional and personal spheres. External links to specialized directories were also included to reinforce the authority of the page.

📌 'What we do' page → Optimized to reflect training services for groups, companies and freelancers, with a structured presentation to improve the accessibility of information.

🛠 Other SEO actions implemented: ✔ Installation and configuration of Rank Math PRO for advanced SEO management. ✔ Connection with Google Analytics and Google Search Console to monitor results. ✔ Optimization of Local SEO to strengthen the presence in geolocated searches. ✔ Image optimization for more efficient indexing. ✔ Backlink strategy to increase domain authority and website relevance.

3️⃣ Results Obtained

The implemented strategy has significantly improved Maria Muñoz Roca's online presence, achieving an increase in organic traffic and a better ranking in searches related to social skills training and emotional intelligence.

📊 Highlights: ✔ Significant increase in visibility in search engines. ✔ Increased qualified traffic to service pages. ✔ Acquisition of new customers interested in personalized training.

4️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: Maria Muñoz Roca has established herself as a benchmark in social skills training thanks to personalized web design and SEO optimization. 🎯 Growth in the digital market: The strategy has attracted more customers and strengthened its online presence. 🎯 Long-term SEO: The established base allows us to continue growing and improving our positioning.

💡 Recommended actions to continue growing: 📍 SEO-Friendly Content Creation → Publication of articles on applied emotional intelligence and social skills development. 📍 Backlink expansion → Generation of links on websites specialized in training and personal development. 📍 Constant optimization → Improved CTR in searches with many impressions but few clicks.

With this project, Maria Muñoz Roca has now a website fully optimized and personalized, with an SEO strategy focused on attract clients and consolidate itself as a benchmark in social skills trainingIn addition, this website has been developed using the Digital kit, making the most of the digital tools available to optimize your online presence.

A Artic Agency, we work so that each business can maximize its digital potential and obtain real results. 🚀

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