At Artic Agency, we work to enhance the digital presence of specialized businesses through personalized websites and effective SEO strategies. One of our latest projects has been with Pharmaceutical Innovation Services SL, where we have carried out so much the design of your website as well as its SEO optimization, working together with the company to adapt it to its objectives and needs.

1️⃣ Project objective

The project focused on two key aspects: ✔ Design and development of a personalized website, created in conjunction with Pharmaceutical Innovation to ensure it reflected its corporate identity and innovative solutions. ✔ Implementing an SEO strategy based on detailed keyword analysis and content optimization to improve search engine positioning.

Thus, the website was developed pharmaceuticalinnovation.es, combining a modern and intuitive design with an effective SEO strategy to attract pharmaceutical companies interested in innovation and development services.

2️⃣ SEO Strategy: Keyword Analysis and Content Optimization

To ensure good positioning on Google, a thorough analysis of keywords and competitors was carried out.

🔍 Selected strategic keywords:

✅ "Pharmaceutical Innovation Services"

✅ "Pharmaceutical Development Services"

✅ “Pharmaceutical innovation”

✅ “Pharmaceutical development”

✅ “Registry of innovative medicines”

✅ “Strategic services for pharmaceutical companies”

✅ “Pharmaceutical innovation consultancy”

This study allowed us to identify key opportunities to improve the positioning of the Pharmaceutical Innovation website against its competition.

3️⃣ Web Design and SEO Optimization for Key Sections

Each page of the website was designed to convey professionalism and specialization in pharmaceutical innovation, while being optimized with strategic keywords to improve its visibility.

📌 Home Page → Optimized by “Pharmaceutical Innovation Services”.

🔹 Implementation of keywords in title, meta description, H1, H2 and ALT attributes of images.

🔹 Creation of two external links to specialized directories to strengthen the authority of the page.

📌 Services Page → Optimized by "Pharmaceutical Development Services".

🔹 Optimization of title, meta description and text to highlight pharmaceutical development, drug registration and strategic consulting services.

🔹 Inclusion of enriched content on benefits and key procedures to improve the conversion of visitors into customers.

🛠 Other SEO actions implemented:

✔ Installation and configuration of Rank Math PRO for efficient SEO management.

✔ Connection with Google Analytics and Google Search Console to monitor results.

✔ Optimization of Local SEO to increase presence in geolocated searches.

✔ Image optimization: improvement of ALT and title attributes for more efficient indexing.

✔ Backlink strategy to increase domain authority and website relevance.

4️⃣ Results Obtained

The implemented strategy has significantly improved Pharmaceutical Innovation's online presence, achieving an increase in organic traffic and a better ranking in searches related to pharmaceutical innovation services.

📊 Highlights:

✔ Significant increase in search engine position for strategic keywords.

✔ Increase in CTR and time spent on the website.

✔ Greater attraction of pharmaceutical companies interested in innovation and development services.

💡 Main searches with better positioning:

✅ “Pharmaceutical Innovation Services” → Featured positioning.

✅ “Pharmaceutical Development Services” → Significant improvement in visibility.

✅ “Pharmaceutical innovation consultancy” → Ranking in the top search positions.

5️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: Pharmaceutical Innovation has consolidated itself as a leading company in pharmaceutical innovation services thanks to personalized web design and SEO optimization.

🎯 Growth in the digital market: The strategy has attracted more interested pharmaceutical companies and strengthened their online presence.

🎯 Long-term SEO: The established base allows us to continue growing and improving our positioning.

💡 Recommended actions to continue growing:

📍 SEO-Friendly Content Creation → Articles blog about pharmaceutical innovation, regulations and industry trends. 📍 Backlink expansion → Generation of links on websites specialized in health and pharmacy.

📍 Constant optimization → Improved CTR in searches with many impressions but few clicks.

With this project, Pharmaceutical Innovation has now a website fully optimized and personalized, with an SEO strategy focused on attract pharmaceutical companies and consolidate itself as a benchmark in pharmaceutical innovation.

A Artic Agency, we work so that each business can maximize its digital potential and obtain real results. 🚀

📢 Do you want to boost your online business?