At Artic Agency, we work to enhance the digital presence of healthcare professionals through personalized websites and effective SEO strategies. One of our latest projects has been with PHYSIOCORP GROUP, where we have carried out so much the design of your website as well as its SEO optimization, working together with the company to adapt it to its needs and objectives.

1️⃣ Project objective

The project focused on two key aspects: ✔ Design and development of a personalized website, created jointly with FISIOCORP GROUP to ensure that it reflected its corporate identity and its physiotherapy and rehabilitation services. ✔ Implementing an SEO strategy based on detailed keyword analysis and content optimization to improve search engine positioning.

Thus, the website was developed fisiocorpgroup.com, combining a modern and intuitive design with an effective SEO strategy to attract patients interested in physiotherapy and rehabilitation services.

2️⃣ SEO Strategy: Keyword Analysis and Content Optimization

To ensure good positioning on Google, a thorough analysis of keywords and competitors was carried out.

🔍 Selected strategic keywords:

✅ “physiotherapy and rehabilitation”

✅ "Vilafranca physiotherapy center"

✅ “osteopathy and manual therapy”

✅ “sports rehabilitation”

✅ “personalized physiotherapy treatments”

✅ “therapeutic massage”

✅ "Physiotherapist Vilafranca"

3️⃣ Web Design and SEO Optimization for Key Sections

Each page of the website was designed to convey professionalism and specialization in physiotherapy and rehabilitation, while being optimized with strategic keywords to improve its visibility.

📌 Home Page → Optimized for “physiotherapy and rehabilitation”. 🔹 Implementation of keywords in title, meta description, H1, H2 and ALT attributes of images. 🔹 Creation of external links to specialized directories to strengthen the authority of the page.

📌 Center page → Optimized for “Vilafranca physiotherapy center”. 🔹 Optimization of title, meta description and text to highlight the center, its facilities and specialized care.

📌 Services Page → Optimized for “osteopathy, therapeutic massage and manual therapy”. 🔹 Title, meta description and text optimization to highlight the main services, such as sports rehabilitation and manual physiotherapy.

🛠 Other SEO actions implemented: ✔ Installation and configuration of Rank Math PRO for efficient SEO management. ✔ Connection with Google Analytics and Google Search Console to monitor results. ✔ Optimization of Local SEO to increase presence in geolocated searches. ✔ Image optimization: improving ALT and title attributes for more efficient indexing. ✔ Backlink strategy to increase domain authority and website relevance.

4️⃣ Results Obtained

The implemented strategy has significantly improved the online presence of FISIOCORP GROUP, achieving an increase in organic traffic and a better ranking in searches related to physiotherapy and rehabilitation services.

📊 Highlights: ✔ Significant increase in search engine position for strategic keywords. ✔ Increased CTR and time spent on the website. ✔ Greater recruitment of patients interested in physiotherapy services.

💡 Main searches with better positioning: ✅ “physiotherapist Vilafranca” → Featured positioning. ✅ “sports rehabilitation Vilafranca” → Significant improvement in visibility. ✅ “therapeutic massage and manual physiotherapy” → Ranking in the first search positions.

5️⃣ Conclusions

🎯 Positive Results: FISIOCORP GROUP has consolidated itself as a leading company in physiotherapy and rehabilitation services thanks to personalized web design and SEO optimization.

🎯 Growth in the digital market: The strategy has attracted more patients and strengthened its online presence. 🎯 Long-term SEO: The established base allows us to continue growing and improving our positioning.

💡 Recommended actions to continue growing:

📍 SEO-Friendly Content Creation → Articles blog about injury prevention, rehabilitation and physiotherapy techniques. 📍 Backlink expansion → Generation of links on websites specialized in health and physiotherapy.

📍 Constant optimization → Improved CTR in searches with many impressions but few clicks.

With this project, FISIOCORP GROUP has now a website fully optimized and personalized, with an SEO strategy focused on attract patients and consolidate itself as a benchmark in physiotherapy and rehabilitation.

A Artic Agency, we work so that each business can maximize its digital potential and obtain real results. 🚀

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