Audit and optimization of SEM campaigns

Complete review of your active campaigns

"Sometimes you don't need to invest more, just invest better."

An SEM audit is a technical and strategic analysis of your Google Ads (or other platforms) campaigns to detect errors, opportunities for improvement, and ways to optimize your advertising investment.

If you're already investing in advertising but aren't getting enough clicks, leads, or sales, there are probably some aspects that are poorly configured or underutilized: poor targeting, irrelevant keywords, generic ads, ineffective landing pages, and so on.

At Artic Agency, we review every detail of your campaigns and provide you with a clear report detailing all the areas for improvement, as well as practical recommendations to optimize your budget and achieve more with less.

This is how we audit and optimize campaigns at Artic Agency

We access your advertising account to analyze the actual performance of your campaigns: structure, segmentation, keywords, ads, conversion settings, extensions, landing pages, click quality, ROAS, and more.

We identify weaknesses and develop an improvement plan: restructuring campaigns, excluding irrelevant terms, redesigning ads, adjusting bids, creating new audiences, and more.

You can purchase just the audit or also include active campaign optimization and management after the analysis.

We review your campaigns from the inside out: configuration, errors, historical performance, and overall structure.

We evaluate which keywords and ads are actually working and which ones are losing money.

We analyze whether conversions are properly configured and measured.

We'll provide you with a document with all the improvements you can apply, ranked by priority.

If you wish, we'll implement the improvements and manage the optimized campaigns for as long as you need.

"Only with a good audit do we begin to see real results without increasing the budget."

Success stories

We've audited campaigns for companies that had been investing for months without clear results. With targeted adjustments and a more professional structure, clicks turned into real contacts, conversions increased, and the cost per result was drastically reduced.

OCF360 marketing for the leading provider of university access services in Spain

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