What are our lectures and masterclasses?
Sharing knowledge in a practical and inspiring way
At ARTIC we believe that the best way to drive digital transformation is through practical and close training. That's why we offer talks, conferences and masterclasses tailor-made for public administrations, sectoral conferences, universities, institutes, business associations and private companies.
Our team shares real-life experiences, success stories, and applicable methodologies in key areas such as:
- 360º Digital Marketing.
- Online presence and customer acquisition strategy.
- SEO, Ads campaigns and social networks.
- Process automation and business digitalization.
- Practical cases and examples adapted to the public.
- Artificial intelligence
The goal: that every person who attends leaves with concrete ideas that they can put into practice immediately.
How do we do it?
- Definition of objectives: We analyze with you what you are looking to achieve (inspire, train, raise awareness, provide practical tools, etc.).
- Adaptation to the public: We adapt the language and examples according to the profile of the attendees (managers, technicians, students, entrepreneurs, general public, etc.).
- Conference design: We prepare structured and visual content, with real-life examples and interactive dynamics if it fits the format.
- Execution: We gave the talk at the event, using a friendly and professional style, encouraging participation and clarity.
- Supplementary materialIf you wish, we can provide presentations, guides, or downloadable resources to provide added value to attendees.
What topics do you give lectures on?
They cover the full range of digital marketing and technological transformation: from how to improve a business's online presence to customer acquisition strategies, process automation, CRM use, web analytics, and digital trends. We also design specific content upon request (for example, training on cookies and GDPR for public entities or masterclasses on AI applied to marketing).
Who are the talks and masterclasses aimed at?
We adapt to the audience: from technical training to internal company teams, awareness-raising talks for associations or institutions, motivational talks at conferences, to masterclasses for students in postgraduate and master's programs. The important thing is that the message reaches each attendee profile in a clear and useful way.
How long are the conferences?
It depends on the format. We can offer short 30-45 minute talks, more comprehensive 1-2 hour presentations, or even half- or full-day practical workshops. We can adapt to the event's program or the organization's available time.
Where can you teach them?
We can do this both in person (at conferences, universities, trade shows, or corporate events) and online (webinars, streaming sessions, or private masterclasses on digital platforms). This allows us to adapt to any location and situation.
Do you offer customized training for companies?
Yes. Many companies hire us to design customized training programs that address their teams' specific needs: improving their use of digital tools, learning how to manage campaigns, or implementing automated processes. We create unique content that addresses our clients' challenges.
How do you prepare the content?
We always start with a briefing with the organization to understand their objectives, audience profile, and level of knowledge. From there, we develop a script with the main thematic sections, real-life examples, and visual resources to facilitate understanding. We also include practical cases that generate impact and connection.
Is it possible to record the lectures?
Yes. If the organization wishes, it can record talks or masterclasses for attendees to review later or use on its own internal training platform. In these cases, we coordinate the rights to use the material in advance.
“We invited ARTIC to a conference for SMEs in the local government and helped more than 50 companies understand how to easily digitize customer acquisition processes.”
Success stories
“At a marketing conference, they gave a masterclass on automation that was one of the most highly rated at the event for its practical and direct approach.”