At Artic Agency, we specialize in enhancing the digital presence of companies dedicated to talent development and cultural transformation. One of our most recent projects has been the creation and optimization of the website of Felizing, a consultancy focused on organizational well-being and executive coaching in Vilafranca del Penedès, Barcelona. For […]

For this project, we not only designed an attractive and functional website, but we also implemented a local SEO strategy to position Felizing in the first results of Google. We'll tell you how we achieved it!

SEO Positioning Strategy for Felizing

Our main goal was to increase organic visibility for relevant search terms and attract qualified traffic. After a detailed analysis, we identified the following prioritized keywords:

✅ "Organizational well-being in Barcelona" ✅ “Executive coaching in Vilafranca del Penedès” ✅ “Leadership training Barcelona” ✅ "Organizational consulting in Catalonia" ✅ “Work stress management Barcelona”

Competitor analysis showed us that many local consultancies had not properly optimized their online presence, which gave us a great opportunity to position Felizing in the top search results.

How have we worked on the website's SEO?

🔍 Competition Research: We analyzed the main consultancies that offer similar services in Barcelona and its surroundings, evaluating their strengths and weaknesses in SEO to identify opportunities for improvement.

📑 Key Page Optimization:

• Home: Optimized for “Organizational Wellbeing in Barcelona”, highlighting the company's services and experience.
• Services: Specific optimization for “Executive coaching in Vilafranca del Penedès”, “Leadership training Barcelona” and “Organizational consulting in Catalonia”.
• Workshops and Coaching: Designed for “Workplace Stress Management Barcelona”, highlighting the programs and workshops available for companies.

🖼️ Technical and Content Optimization:

• Creation of relevant and SEO-optimized content.
• USE keywords naturally to improve user experience.
• Implementation of ALT tags on images to improve accessibility and SEO.
• Clear and hierarchical structure to facilitate navigation and indexing by search engines.
• Correct configuration of the robots.txt file and sitemap to ensure effective indexing.

🔗 Linking Strategy:

• Construction of effective internal interlinking to improve user navigation.
• Developing an external link strategy to increase website authority.

Results and Benefits for Felizing

🚀 Greater visibility: The website is optimized to appear in the first Google results. 📈 More organic traffic: Thanks to better positioning, potential customers find Felizing's services more easily. 💡 Best user experience: Intuitive navigation and responsive design make it easy to convert visitors into customers.

Thanks to this SEO strategy, Felizing has consolidated its digital presence and now attracts new customers without relying exclusively on paid advertising.

If your company needs an optimized website to stand out on Google and attract more customers, at Artic Agency we are experts in making it happen. Contact us and let's grow your business together! 🌟💼