At Artic Agency, we work to enhance the digital presence of healthcare professionals through personalized websites and effective SEO strategies. One of our latest projects has been with HEALTH NOMAD, where we have carried out so much the design of your website as well as its SEO optimization, working together with the company to adapt it to its needs and objectives.

1️⃣ Project objective

The project focused on two key aspects: ✔ Design and development of a personalized website, created jointly with NOMAD SALUD to ensure that it reflected its corporate identity and its physiotherapy and rehabilitation services. ✔ Implementing an SEO strategy based on detailed keyword analysis and content optimization to improve search engine positioning.

Thus, the website was developed nomadsalud.com, combining a modern and intuitive design with an effective SEO strategy to attract patients interested in physiotherapy and rehabilitation services.

2️⃣ SEO Strategy: Keyword Analysis and Content Optimization

To ensure good positioning on Google, a thorough analysis of keywords and competitors was carried out.

🔍 Selected strategic keywords:

✅ “physiotherapy and rehabilitation Martorell”

✅ “physiotherapy and rehabilitation services”

✅ “functional pilates and sports physiotherapy”

✅ “dry needling and advanced rehabilitation”

✅ “headaches and dizziness”

✅ “TMJ physiotherapy”

✅ “personalized physiotherapy treatments”

This study allowed us to identify key opportunities to improve the positioning of the NOMAD SALUD website compared to its competition.

3️⃣ Web Design and SEO Optimization for Key Sections

Each page of the website was designed to convey professionalism and specialization in physiotherapy and rehabilitation, while being optimized with strategic keywords to improve its visibility.

📌 Home Page → Optimized for “physiotherapy and rehabilitation Martorell”.

🔹 Implementation of keywords in title, meta description, H1, H2 and ALT attributes of images.

🔹 Creation of two links to specialized directories to strengthen the authority of the page.

📌 Services Page → Optimized for “physiotherapy and rehabilitation services”.

🔹 Title, meta description and text optimization to highlight all the clinic's services, from sports physiotherapy to dry needling and advanced rehabilitation.

🔹 Inclusion of detailed content about each treatment to improve the conversion of visitors into patients.

🛠 Other SEO actions implemented:

✔ Installation and configuration of Rank Math PRO for efficient SEO management.

✔ Connection with Google Analytics and Google Search Console to monitor results.

✔ Optimization of Local SEO to increase presence in geolocated searches.

✔ Image optimization: improvement of ALT and title attributes for more efficient indexing.

✔ Backlink strategy to increase domain authority and website relevance.

4️⃣ Results Obtained

The implemented strategy has significantly improved the online presence of NOMAD SALUD, achieving an increase in organic traffic and a better ranking in searches related to physiotherapy and rehabilitation services in Martorell.

📊 Highlights:

✔ Significant increase in search engine position for strategic keywords.

✔ Increase in CTR and time spent on the website.

✔ Greater recruitment of patients interested in physiotherapy services.

💡 Main searches with better positioning:

✅ “physiotherapist Martorell” → Featured positioning.

✅ “Martorell sports rehabilitation” → Significant improvement in visibility.

✅ “therapeutic massage and functional physiotherapy” → Ranking in the top search positions.

5️⃣ Conclusions

🎯 Positive Results: NOMAD SALUD has consolidated itself as a leading company in physiotherapy and rehabilitation services thanks to personalized web design and SEO optimization.

🎯 Growth in the digital market: The strategy has attracted more patients and strengthened its online presence.

🎯 Long-term SEO: The established base allows us to continue growing and improving our positioning.

💡 Recommended actions to continue growing:

📍 SEO-Friendly Content Creation → Articles blog about injury prevention, rehabilitation and physiotherapy techniques. 📍 Backlink expansion → Generation of links on websites specialized in health and physiotherapy.

📍 Constant optimization → Improved CTR in searches with many impressions but few clicks.

With this project, NOMAD SALUD has now a website fully optimized and personalized, with an SEO strategy focused on attract patients and consolidate itself as a benchmark in physiotherapy and rehabilitation in Martorell.

A Artic Agency, we work so that each business can maximize its digital potential and obtain real results. 🚀

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