At Artic Agency, we specialize in creating custom websites and SEO strategies that help artists and professionals stand out in the digital environment. One of our latest projects has been with Sans Olmedo, a painter from Calafell with a unique and personal style, where we have focused on the design and development of your website along with SEO optimization to increase their online visibility and attract more audiences interested in their art.

1️⃣ Project objective

The project focused on two key aspects:

✔ Design and development of a personalized website, worked together with Sans Olmedo to reflect his artistic style and visual identity.

✔ Implementing an SEO strategy based on a detailed study of keywords, content optimization and improved positioning in search engines.

Thus, the website was developed sansolmedo.com, combining a striking visual design and an effective SEO strategy to capture art lovers and collectors interested in their works.

2️⃣ SEO Strategy: Keyword Analysis and Content Optimization

To ensure good positioning on Google, a thorough analysis of keywords and competitors was carried out.

🔍 Selected strategic keywords:

✅ “Catalan painting”

✅ “feminine contemporary art”

✅ “frames with rounded shapes”

✅ “painting inspired by femininity”

✅ “artists from Calafell”

✅ "vibrant and emotional painting"

✅ “muralism in Calafell”

✅ “Sans Olmedo art”

📌 Main SEO optimization actions implemented:

✔ Installation and configuration of Rank Math PRO for efficient SEO management.

✔ Connection with Google Analytics and Google Search Console to monitor results.

✔ Optimization of Local SEO to attract an audience interested in art from the Calafell area and surrounding areas.

✔ Image optimization: improvement of ALT and title attributes for more efficient indexing.

✔ Backlink strategy to increase domain authority and website relevance.

3️⃣ Web Design and SEO Optimization for Key Content

Each section of the website was designed to convey the unique character of Sans Olmedo's art and optimized with relevant keywords:

📌 Home Page → Optimized for “Catalan painting” and “feminine contemporary art”. 🔹 The visual elements that define Sans Olmedo's style were highlighted, combining evocative text with an immersive experience for visitors.

📌 Gallery of Works → Optimized for “frames with rounded shapes” and “vibrant and emotional painting”. 🔹 Visual content was worked on with detailed descriptions to improve indexing and attract potential buyers.

📌 Mural Projects → Optimized for “muralism in Calafell” and “urban art in Catalonia”. 🔹 The mural of the Mayor Romeu square in Calafell, using optimized images and an engaging story about the creative process.

📌 About Sans Olmedo → Optimized for “painter from Calafell” and “contemporary visual artist”. 🔹 Sans Olmedo's identity and artistic career were reinforced, using a familiar and inspiring language.

4️⃣ Results Obtained

The implemented strategy has significantly improved Sans Olmedo's online presence, achieving an increase in organic traffic and a better ranking in searches related to his art.

📊 Highlights:

✔ Significant increase in search engine ranking for strategic keywords. ✔ Increase in CTR and time spent on the website.

✔ Greater attraction of an audience interested in contemporary art and muralism.

💡 Main searches with better positioning:

✅ “contemporary Catalan painting” → Featured positioning.

✅ “muralism in Calafell” → Significant improvement in visibility.

✅ “emotional and vibrant painting” → Ranking in the top search positions.

5️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: Sans Olmedo has established herself as a leading artist in contemporary painting and muralism thanks to SEO optimization and her personalized website.

🎯 Growth in the digital market: The strategy has attracted more visitors and strengthened its online presence.

🎯 Long-term SEO: The established base allows us to continue growing and improving our positioning.

With this project, Sans Olmedo has gone from having a limited digital presence to having a website fully optimized and personalized, with an SEO strategy focused on attract collectors, art lovers and potential buyers.

A Artic Agency, we work so that each artist can maximize their digital potential and obtain real results. 🚀