At Artic Agency, we specialize in creating custom websites and SEO strategies that help businesses stand out online. One of our latest projects has been with Yacht Plumbing Service SL, a company specializing in maintenance and repair of plumbing systems for yachtsThe main objective was to improve its digital presence and position itself as a benchmark in the nautical sector.

1️⃣ Project objective

The project focused on two key aspects: ✔ Design and development of a personalized website, worked together with the Yacht Plumbing Service SL team to adapt to your image and specific needs. ✔ Implementing an SEO strategy based on a detailed study of keywords, content optimization and improved positioning in search engines.

Thus, the website was developed yachtplumbingmallorca.com, combining an intuitive and modern design with an effective SEO strategy to capture potential customers interested in yacht maintenance services.

2️⃣ SEO Strategy: Keyword Research and Competition Analysis

To ensure good positioning on Google, a thorough analysis of keywords and competitors was carried out.

🔍 Selected strategic keywords: ✅ “yacht maintenance” ✅ “boat plumbing” ✅ “yacht water system repair” ✅ “yacht plumbing technical service” ✅ “hydraulic system overhaul” ✅ “yacht drinking water systems” ✅ “boat preventive maintenance” ✅ “yacht emergency repairs”

📌 Main competitors analyzed:

• Berthon Spain
• Braun Yacht Service
• Other companies specialized in technical services for boats

This study allowed us to identify key opportunities to improve the positioning of Yacht Plumbing Service SL against its competition.

3️⃣ Web Design and SEO Optimization for Specific Services

Each page of the website was optimized for relevant key terms and structured to improve user navigation:

📌 Grease Robot → Optimized for “cleaning of smoke extractors and filters for yachts”. 🔹 The benefits of the deep cleaning service for extractors, filters and engine gas ducts have been highlighted.

📌 Plumbing → Optimized for “yacht plumbing.” 🔹 Content has been worked on to highlight experience in repairing and installing marine plumbing systems.

📌 Cleaning of A/C Equipment → Optimized for “cleaning of air conditioning equipment on yachts”. 🔹 Text has been improved with terms such as “degreasing and disinfection” and “cooling circuit”.

📌 Water Purification Systems → Optimized for “yacht water purification systems”. 🔹 Additional terms such as “potable water systems” and “marine filter installation” were included.

📌 Ozone Cleaning → Optimized for “ozone disinfection for yachts”. 🔹 The ecological and effective benefits of this service were highlighted, eliminating 99.991% of bacteria and viruses.

📌 Fittings → Optimized for “yacht deck maintenance and adjustments.” 🔹 Texts were adjusted to highlight the technical quality and attention to detail in deck repairs.

🛠 Other SEO actions implemented: ✔ Connection with Google Analytics and Google Search Console to monitor performance. ✔ Local SEO optimization to attract customers in Mallorca and nearby areas. ✔ SEO for images: improvement of ALT and title attributes for more efficient indexing. ✔ Backlink strategy to increase domain authority.

4️⃣ Results Obtained

The implemented strategy has significantly improved the online presence of Yacht Plumbing Service SL, with an increase in visibility and organic traffic.

📊 Highlights: ✔ Significant increase in search engine ranking for strategic keywords. ✔ Increased CTR and interaction with service pages. ✔ Attracting potential customers interested in specialized yacht maintenance services.

💡 Main searches with better positioning: ✅ “yacht plumbing” → Featured positioning. ✅ “yacht air conditioning equipment cleaning” → Significant increase in visibility. ✅ “boat hydraulic system maintenance” → Improvement in top search positions.

5️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: Yacht Plumbing Service SL has established itself as a leading company in the maintenance of plumbing systems for yachts. 🎯 Growth in the digital market: The strategy has attracted more potential customers and strengthened its online visibility. 🎯 Long-term SEO: The established base allows us to continue growing and improving our positioning.

💡 Recommended actions to continue growing: 📍 SEO-Friendly Content Creation → Articles blog about preventive maintenance for yachts. 📍 Backlink expansion → Generation of links on specialized nautical websites. 📍 Continuous optimization → Improved CTR in searches with many impressions but few clicks.

📌 Conclusion

With this project, Yacht Plumbing Service SL has gone from having a limited digital presence to having a website fully optimized and personalized, with an SEO strategy focused on attract qualified clients and consolidate itself as a benchmark in the sector.

A Artic Agency, we work so that each business can maximize its digital potential and obtain real results. 🚀

📢 Do you want to boost your online business? Contact us!