Website creation and SEO positioning for Cervera Aluminum and Glass

1. Initial state

Cervera Alumini i Vidre is a company specializing in aluminum, PVC and glass carpentry, focused on custom solutions.

It started from a clear situation:

  • Without a solid digital presence
  • Without search engine optimization
  • Acquisition based primarily on traditional channels
  • Without an online structure to generate leads

The goal was to build a digital channel from scratch that would generate real business opportunities.

2. Plan of action

Development of a new website focused on lead generation

We created a completely new website focused on business:

  • SEO architecture from the ground up
  • Clear service structure
  • Professional design adapted to the sector
  • Navigation optimized for conversion
  • Fast and mobile-first web

SEO strategy from scratch

We implemented a complete SEO strategy:

  • Keyword research for the sector
  • Focus on searches with hiring intent
  • On-page optimization (H1, H2, metadata, content)
  • Strategic internal linking

Local SEO

Given the type of business:

  • Optimization for geolocated searches
  • Focus on acquiring customers in your area of influence
  • Content geared towards local conversion

3. Results

+600 organic clicks

on Google since the launch of the web

+26,000 impressions

in search results

Average CTR of the 2.3%

Beyond the metrics, the change has been structural. Cervera Aluminum and Glass It has gone from having no digital presence to starting to position itself on Google for relevant searches in its sector, entering the radar of potential customers who previously could not find them.

The traffic to the website is not random: it responds to searches with genuine intent to hire, making the website more than just a business card. It transforms into an active channel that constantly generates business opportunities.

The project's growth is based on a clear and well-executed foundation from the beginning:

  • SEO that's worked on from the development phase, not as a later addition.
  • A website designed with a commercial focus, intended to convert visits into leads
  • Targeting focused on local searches with purchase intent
  • A solid technical foundation that allows for progressive scaling of positioning.

Cervera Alumini i Vidre has made the leap from having no digital presence to having a strategic asset that drives its growth.

Today, the company is not only visible on Google, but is also starting to attract qualified traffic and build a solid foundation on which to continue growing organically.

The result is a strategy that is simple in concept, but powerful in execution:
A well-built website, combined with SEO from scratch, becomes a real and sustainable channel for acquiring customers.