Visual advertising for products on Google
"Your products, at the top of the search engine"
Google Shopping is a type of Google Ads campaign designed specifically for ecommerce. It allows you to display your products with image, price, name, and brand directly in search results.
When a user searches for a product, Google offers visual suggestions that link directly to the online store. This makes Google Shopping one of the most effective channels for attracting qualified traffic and generating sales.
At Artic Agency, we set up and manage your Shopping campaigns from scratch: we connect your e-commerce site to Merchant Center, upload your catalog, optimize titles and prices, and launch automated or manual campaigns to maximize returns.
This is how we activate your Shopping campaigns at Artic Agency
We start by connecting your online store (WooCommerce, Shopify, or Prestashop) to Google Merchant Center. We optimize your product feed to comply with Google policies and ensure your data is well-structured.
We create smart or standard campaigns based on your strategy: featured products, promotions, categories, seasonality, and more. We segment by country, device, and purchase intent, and adjust bids based on performance.
Additionally, we analyze key metrics (CTR, ROAS, cost per conversion) and make continuous adjustments to improve performance.
"With Google Shopping, we increased sales without increasing our marketing budget."
Success stories
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