Esportec: Complete digitalization for a leading outdoor activities operator
- NAME: ESPORTEC
- Web page: https://www.esportec.cat
1. Initial state
ESPORTEC is a leading company in the organization of outdoor activities in Catalonia: mountain sports, sea activities, ski school, team building for companies, school camps, and experiences for individuals. Its reach extends throughout Catalonia, with its own centers such as Alberg Mirador and a great capacity to adapt according to the season.
From ARTIC We have worked closely with their team to digitally transform their entire customer acquisition and management ecosystem, implementing solutions tailored to their operations, channels, and seasonality.
2. Plan of action
Functional, attractive and conversion-focused websites
We help the main website of ESPORTEC to optimize your entire offering with SEO in a clear and professional manner, clearly differentiating between target audiences: schools, businesses, and individuals.
We created the website of the Hostel Mirador de Port del Comte, with a system of online reservations which facilitates occupation and reduces manual management.
We digitize the Ski School from Port del Comte with its own space with its own website, focused on reservations, registrations and direct recruitment.
Lead generation for schools, businesses, and individuals
Writing texts aimed at conversion and trust.
SEO optimization for searches such as "school activities in Catalonia," "company teambuilding in the mountains," "ski courses for children," etc.
Creation of specific landing pages for each campaign and profile, activating campaigns based on the season: skiing (winter), sea and mountain (summer), summer camps and companies (all year round).
Strategic management of Google Ads campaigns
Design and execution of multi-channel campaigns with different objectives: leads, clicks, remarketing, or registrations.
Structuring campaigns based on location, age, interests, and type of service.
Advanced conversion settings to track every relevant action: forms, WhatsApp clicks, cart views, signups, calls, etc.
Definition of KPIs and custom analytics
We established key performance indicators (KPIs) from the start: cost per lead, conversion rate per campaign, clicks per service, average cost per conversion, form-to-link ratio, etc.
We created a Custom dashboard in Looker Studio, connected to Google Ads and Analytics, which the ESPORTEC team can consult in real time.
Clear visualization by campaign, conversion by channel, and monthly evolution.
Continuous monitoring and constant improvement
Weekly meetings between the ARTIC team and ESPORTEC to analyze results, propose adjustments, review campaign performance, and decide on new actions depending on the season.
Continuous campaign adjustments to improve conversion rates, reduce costs, and maximize returns.
Iterations on texts, creatives, keywords, web structure, and forms based on the actual data obtained.
2. Results
average conversion cost
average CTR
in Ads per year
Thanks to the joint work between ARTIC and ESPORTEC, we have managed to completely transform the way the company attracts customers through the digital channel. During 2024, more than 16,600 people have taken some relevant action on your website thanks to our campaigns: they've requested information, filled out forms, clicked to chat on WhatsApp, started an order, or shown real interest in one of our activities.
With a tight and very controlled investment, we have achieved thousands of qualified contacts for its main lines of business: a ski school in La Molina, school camps, teambuilding activities, and outdoor experiences in Port del Comte or on the Costa Daurada. In the ski rental campaign alone, the ad was clicked more than 3,500 times, with a success rate of nearly 30 %. In total, more than 47,000 clicks with an average cost per share of just 1 euro, which represents excellent profitability.
Besides, More than 2,600 people have reached the contact form from the ads, proving that the strategy not only attracts visitors, but also leads the user to take the most important step: contacting. And more than 1,000 people have started a WhatsApp conversation directly from the ads., streamlining direct contact with the ESPORTEC sales team.
All of this has been possible thanks to a comprehensive digital strategy that includes not only advertising campaigns, but also the redesign of the websites (both the main website and those of the Ski School and Alberg Mirador), the definition of clear objectives, the creation of customized analysis dashboards, and continuous monitoring through weekly meetings to review what is working and what can be improved.
Today, ESPORTEC doesn't rely solely on word of mouth or peak seasons. It has an active, profitable, and scalable customer acquisition system that allows it to be present at the right time for each type of client: schools looking for summer camps or extracurricular activities, companies needing team experiences, or individuals looking to enjoy the mountains in winter or the sea in summer. A clear example of how the digital channel can become the best ally for growing a seasonal business.
