Nowadays, SEO (Search Engine Optimization) is a well-known term in the digital world and has become an essential tool for any company looking to have an effective online presence. SEO, or web positioning, refers to a series of techniques and strategies used to optimize a website and improve its visibility in search engines such as Google, Bing, and Yahoo.
SEO
Our great ally – WIKIPEDIA – describes SEO as:
"Search engine optimization, or SEO, is a set of actions aimed at improving a website's ranking in the results of Google, Bing, or other internet search engines."
We can define it as the key strategy in the digital world to improve a website's visibility and positioning in search engines. Through optimization techniques, it seeks to increase a website's organic traffic and improve the user experience when finding the information they're looking for.
Why is SEO important for my business?
First, SEO helps attract organic traffic to your website, which means you don't have to pay for advertising to appear in the top search results. This can be very beneficial for businesses with a limited online advertising budget.
Secondly, SEO can help you improve your company's online reputation. When a website appears at the top of search results, users perceive it as more trustworthy and relevant. This can help build trust in your brand and increase the likelihood that users will make a purchase or become loyal customers.
Additionally, SEO can help you increase your company's online visibility, meaning your website will appear on more sites online. This can increase the likelihood that users will find your page more directly.
Terms that we must take into account when doing Web Positioning.
| On-site: | Off-site: | Black Hat SEO | White Hat SEO |
| On-site techniques include, among other things, keyword optimization in content, creating relevant titles and meta descriptions, image optimization, improving website loading speed, website structure, and optimizing internal and external links. On-site optimization is a crucial part of SEO as it ensures, among other things, that your website is easily indexed and understood by search engines. | Off-site techniques include, among other things, creating high-quality inbound links to the website, also known as “link building,” participating in social media, and creating content on other relevant websites that link back to the main site. Building quality inbound links is one of the most important aspects of OffSite, as search engines view inbound links as a vote of confidence in your website. | It is a search engine optimization practice that uses deceptive and unethical techniques to improve a website's ranking in search results. While these techniques can generate quick, short-term results, using Black Hat SEO is highly risky and can result in a permanent search engine penalty. These practices do not provide a good user experience and can damage a website's reputation and credibility. | It is an ethical and sustainable search engine optimization practice that focuses on creating high-quality, user-relevant content, researching and implementing appropriate keywords, optimizing website structure, and improving user experience. By focusing on creating high-quality, user-relevant content, you can achieve higher rankings in search results, increasing web traffic and conversion rates. |
Search engines use a wide variety of factors to determine a website's ranking in search results. However, broadly speaking, two key factors can be identified: authority and relevance.
- The authority The ranking of a website is based on its popularity and the quality of the information it provides. Search engines tend to favor websites that are highly popular and have a large number of quality links that support their authority in the field.
- The relevance Refers to the relationship a website has with a specific search. Contrary to what was previously thought, relevance is not limited to the number of times a keyword appears on a web page. Search engines use hundreds of on-site factors to determine a website's relevance to a specific search.
Why is SEO important?
Because it's the best way to attract organic, relevant traffic to a website, which can generate significant business value. Furthermore, since 75% of users don't reach the second page of search results, it's essential for a website to appear in the top results to be successful online.
What is organic traffic?
Organic traffic refers to the number of visitors who arrive at a website naturally, that is, through search results from search engines like Google, Bing, Yahoo, and others, without having to pay for advertising to attract these users. This type of traffic is considered relevant because users arrive at the website when searching for information related to the page's content.
In short, SEO is a key strategy for improving a website's visibility, traffic, and success. Through the optimization of content, keywords, links, and other factors, SEO helps users find what they're looking for and search engines understand a page's content.
Do you want to take your business to the next level with web positioning?
➡️ Contact us and schedule a free consultation. We'd love to help your business grow with the power of Artic Agency's marketing.
Explore ours portfolio to discover the projects we've collaborated on to improve the web positioning of various companies. You'll find concrete examples of how we've helped our clients stand out online and achieve their business goals.
