Today, SEO (Search Engine Optimization) is a very well-known term in the digital world and has become an essential tool for any company that wants to have an effective online presence. SEO or web positioning refers to a series of techniques and strategies used to optimize a website and improve its visibility in search engines, such as Google, Bing and Yahoo.
seo
Our great ally - WIKIPEDIA - describes SEO as:
"Positioning in search engines, optimization in search engines or SEO is a set of actions aimed at improving the positioning of a website in the list of results of Google, Bing, or other internet search engines".
We can define it as the key strategy in the digital world to improve the visibility and positioning of a website in search engines. Through optimization techniques, this seeks to increase organic website traffic and improve the user experience in finding the information they are looking for.
Why is SEO important to my business?
First, SEO helps drive organic traffic to your website, which means you don't have to pay for advertising to appear in the first search results. This can be very beneficial for businesses that have a limited budget for online advertising.
Second, SEO can help improve your company's online reputation. When a website appears in the first search results, it is perceived as more reliable and relevant by users. This can help build more trust in your brand and increase the likelihood that users will make a purchase or become a loyal customer.
In addition, SEO can help increase your company's online visibility, meaning your website will appear in more places online. This can increase the likelihood that users will find your page more directly.
Terms that we must take into account when doing Web Positioning.
| On site: | Off site: | Black Hat SEO | White Hat SEO |
| On-Site techniques include, but are not limited to, optimizing content for keywords, creating relevant meta titles and descriptions, optimizing images, improving website loading speed, website structure and optimization of internal and external links. OnSite optimization is a crucial part of SEO as it, among other things, ensures that the website is easily indexed and understood by search engines. | Off-Site techniques include, but are not limited to, creating high-quality inbound links to the website, also known as “link building”, participating in social networks and creating content on other relevant websites that link back to the main site. Building quality inbound links is one of the most important aspects of OffSite as search engines consider inbound links as votes of confidence towards the website. | It is a search engine optimization practice that uses deceptive and unethical techniques to improve a website's position in search results. Although these techniques can generate quick results in the short term, using Black Hat SEO is highly risky and can result in a permanent search engine penalty. These practices do not provide a good user experience and can damage a website's reputation and credibility. | It is an ethical and sustainable practice of search engine optimization focusing on the creation of high-quality and relevant content for users, the research and implementation of suitable keywords, the optimization of the site structure web and improving the user experience. By focusing on creating quality and relevant content for users, you achieve a better position in search results, which increases traffic and conversion rate on the web. |
Search engines use a wide variety of factors to determine a website's position in search results. However, broadly speaking, two fundamental factors can be identified: authority and relevance.
- the authority of a website is based on its popularity and the quality of the information it provides. Search engines tend to favor websites that are highly popular and have a large amount of quality links that support their authority in the field.
- The relevance refers to the relationship a website has with a specific search. Contrary to what was thought in the past, relevance is not limited to the number of times a keyword appears on a web page. Search engines use hundreds of on-site factors to determine a website's relevance to a specific search.
Why is SEO important?
Because it is the best way to attract organic and relevant traffic to a website, which can generate great value for the business. In addition, since users 75% do not reach the second page of search results, it is essential for a website to appear in the first results to be successful online.
What is organic traffic?
Organic traffic refers to the number of visitors who arrive at a website naturally, that is, through the search results of search engines such as Google, Bing, Yahoo, among others, without paid for advertising to attract these users. This type of traffic is considered relevant as users arrive at the website by searching for information related to the content of the page.
In short, SEO is a key strategy for improving a website's visibility, traffic, and success. Through the optimization of content, keywords, links and other factors, SEO helps users find what they are looking for and search engines understand the content of a page.
Do you want to take your business to the next level with web positioning?
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Explore ours portfolio to discover the projects in which we have collaborated to improve the web positioning of various companies. You'll find concrete examples of how we've helped our clients stand out online and achieve their business goals.
