Simpàtic Catering: Online catering sales
- NAME: Simpàtic Catering
- Web page: https://www.simpatic.cat/
1. Initial state
Simpàtic Catering Simpàtic is a coffee shop chain with a strong presence in the Garraf region (Barcelona), known for its coffee offerings, homemade menus, and a carefully curated selection of sweet and savory items. In addition to in-store service, Simpàtic already offered a catering service from its establishments, although this channel operated entirely in person and without a digital structure.
From ARTIC We are promoting a new line of business for Càtering Simpàtic: the online sale of its catering service through the creation of a functional, modern online store that is perfectly integrated with its daily operations.
The challenge was clear: digitize the catering service without losing the local character and proximity that defines the brand, maintaining control over production from each cafe, and improving the shopping experience for both individuals and businesses.
2. Plan of action
Conversion-oriented e-commerce design at simpatic.cat:
Development of a clear, visual online store adapted to all types of devices.
Structure designed to facilitate the selection of catering trays by category: sweet, savory, cold, hot, etc.
Attractive photographs and short, enticing descriptions to facilitate the purchasing decision.
Integration with the internal ordering system:
Setting up store pickup at checkout to ensure internal logistics.
Integration with your management tools and operational workflows to facilitate preparation and delivery from each location.
Multiple payment methods and seamless experience:
Incorporation of secure and user-friendly payment gateways.
Automatic order confirmations, clear instructions, and the ability to add notes or special details.
Positioning itself as a benchmark in online catering in Garraf:
SEO optimization of e-commerce for searches such as "catering in Vilanova," "Garraf catering trays," or "order breakfast for companies."
Clear communication of the differentials: proximity, speed, product quality, and local service.
Stable and recurring growth:
Launch of social media campaigns and promotional activities to promote the new online store.
Retaining existing customers and attracting new audiences (individuals, businesses, schools, events, etc.).
2. Results
Garraf's online catering
and efficiency in the ordering process
of increased global sales
This project demonstrates how a local company with a strong physical base can leverage digitalization to grow, diversify, and consolidate its presence in its territory. At ARTIC, we continue to demonstrate that e-commerce isn't just for big brands, but for any business that wants to evolve without losing its essence.
