CASE STUDY
Serra Immo: 360 Digital Marketing Strategy
- NAME: SERRA
- Web page: https://www.serra.immo
About the author
Francesc Sánchez — CEO
1. Initial state
SERRA Immobiliària is a well-established real estate company with extensive experience in the purchase, sale, and rental of homes in the Garraf and Alt Penedès regions. A team that stands out for its friendly approach, professionalism, and in-depth knowledge of the local market.
At Artic Agency, we've taken charge of their 360-degree digital marketing strategy with the goal of positioning the brand as a benchmark in their field, increasing the acquisition of qualified leads, and improving their online and offline presence.
The main challenge in this project was to achieve a modern, coherent, and memorable brand image that conveyed SERRA's distinctive values, generating trust and attracting both buyers and sellers in a competitive market.
2. Plan of action
- Comprehensive communication plan: Drafting and executing a communications plan that outlines the company's strategic guidelines across all its channels, ensuring consistency, tone, and style in every interaction.
- New website: Design and development of a new SEO-optimized corporate website with a clear, easy-to-navigate architecture designed to convert visitors into contacts, and with integration with their real estate CRM (Inmovilla).
- SEO and local SEO: We implement a customized SEO strategy to improve organic search engine rankings and boost visibility in local searches. We work on strategic keywords and technical on- and off-page optimization.
- Social media management: Planning and publishing content on social media with a creative, relatable approach aligned with SERRA's values, reinforcing branding and generating community engagement.
- Digital and physical graphic design: Creation of all necessary graphic materials, from social media posts and digital banners to posters, brochures, and marketing materials for physical points of sale.
- Strategic Copywriting: Writing commercial and corporate texts that connect with the target audience, are optimized for search engines, and are consistent with the brand's tone.
- Weekly meetings: Establishing regular meetings with the SERRA team to align strategies, review results, and propose new actions to maximize the impact of each initiative.
- Monitoring and optimization: Continuous monitoring of actions taken, measurement of results, and adjustments to the strategy to ensure constant improvement in performance and achievement of established objectives.
2. Results
increasing online visibility
in generating qualified leads
CTR improvement
The success of this project is the result of a 360-degree approach, where the combination of digital strategies and offline actions, combined with careful design and aligned communication, has allowed SERRA Experiencia Inmobiliaria to differentiate itself and stand out in its market.
