GDG Energy: Professionalization of the digital presence of an energy company
- NAME: GDG Energy
- Web page: https://energiagdg.com/
1. Initial state
GDG Energy is an energy consultancy with over 25 years of experience in the Balearic Islands. It specializes in energy efficiency solutions: self-consumption through solar panels, batteries, electric vehicle charging stations, power optimization, LED lighting, and more.
Although they had a clear service offering and real experience, its digital presence was poorly aligned with the current expectations of private and corporate clients: the website needed to be modernized, improve lead capture, better showcase all services, and make it easier for users to contact and convert.
2. Plan of action
Complete redesign of the corporate website
Creating a modern, clean, and professional design that reflects the company's technical expertise and builds trust, clearly showcasing its services: solar panels, batteries, LED lighting, charging stations, power optimization, etc.
Intuitive, responsive navigation, focused on helping users easily find what they're looking for (home, business, community).
Optimized customer acquisition flows
Forms visible on all service pages, with “free energy savings studies” as the main call to action.
Integration of contact processes so that leads are addressed quickly, with clear internal follow-up.
Content and messages aligned with transparency and value
Clear messages about cost savings ("pay less each month"), carbon footprint reduction, warranty and maintenance, years of experience, number of satisfied customers, etc.
Using real testimonials to build trust.
Local and digital visibility
Local SEO for the Balearic Islands: Appear when someone searches for "energy savings in the Balearic Islands," "self-consumption in Mallorca," "saving on your electricity bill in Mallorca," etc.
The website should be available in Spanish, Catalan, and English, to adapt to the local audience and to tourists or investors who may need information in other languages. GDG Energy already has versions in several languages.
2. Results
From ARTIC, with the implementation of these actions:
GDG Energy has seen how its website is no longer just a showcase, but a lead capture machineIndividual users, communities, and businesses in the Balearic Islands request free studies, quotes, and consultations directly from the website's services.
The company has strengthened its brand image: conveys professionalism, confidence, technical closeness, which has helped to improve the customer's perception of value and to differentiate itself.
Improved digital authority and local visibilityWhen someone in the Balearic Islands thinks about self-consumption, solar panels, or energy efficiency, Energía GDG appears as one of the best-positioned and trusted options.
The collection flows are now better structured: Leads are followed up, responded to, and converted with less friction, which has improved the effective contact rate.
Generation of new sales channels: not only those who already knew the company, but also new users attracted digitally who hadn't previously reached it, thanks to the free studies and the clarity of the service offered.
