COMANCHE: Pioneers in camping
- NAME: COMANCHE
- Web page: https://www.rcomanche.com
1. Initial state
Comanche Trailers is a long-standing company in the Spanish camping industry. With decades of experience and a highly recognized product—especially its advances, folding tents and camping trailers—, Comanche has been synonymous with adventure, quality and domestic manufacturing.
Despite its history and solid brand, its commercial strategy remained firmly anchored in traditional models. The company had a network of distributors and in-person operations, but had not yet made the leap to a scalable digital model or fully exploited its online potential.
At ARTIC, we worked alongside Comanche's internal team to build a modern, professional, and profitable digital strategy that would scale sales, strengthen the brand, and improve internal operations in an automated and sustainable way.
2. Plan of action
Redesign of the digital strategy and new corporate website:
Complete analysis of the digital ecosystem and the behavior of your current and potential customers.
Design and development of a new, modern, and clear website focused on both sales and customer acquisition.
Restructuring content to convey professionalism, brand story, and ease of navigation.
Ecommerce in Prestashop focused on products and spare parts:
Technical and functional review of the Comanche online store.
Organization of the product and spare parts catalog with usability, SEO, and conversion criteria.
Improved purchasing process, payment methods, and visibility of key products.
Integration with Amazon Marketplace:
Automation of order flow from Amazon, including stock synchronization and shipping management.
Secure and stable technical configuration, compatible with the company's operations and its ERP.
Optimizing Amazon product listings with titles, descriptions, and attributes that improve performance and ranking within the platform.
Strategic support and process improvement:
Training the internal team to take advantage of digital tools.
Ongoing advice on new sales, promotion, and automation opportunities.
Review of the user experience and proposal of continuous improvements to increase conversions.
2. Results
in Amazon billing
on average per day in e-commerce
in the camping sector
The case of COMANCHE demonstrates that even the most established brands can renew themselves, improve processes, and open up new business avenues thanks to an appropriate digital strategy. ARTICWe are proud to have supported a brand with such a long history in its process of adapting to a more competitive and profitable digital environment.
