CECARNFrom traditional sales to the leading online meat e-commerce
- NAME: CECARN
- Web page: https://www.cecarn.com
1. Initial state
CECARN is a meat company based in Catalonia, specialized in the distribution of high-quality meat for the restaurant sector. For years, its business model had been based exclusively on in-person and wholesale sales. However, in a context of commercial stagnation and an increasingly digitalized market, CECARN decided to take the leap into the online world.
From ARTICWe support you in this digital transformation process with the goal of opening new sales channels, generating online visibility, attracting individual customers and distributors, and increasing the importance of the digital channel within the global business.
The biggest challenge was building an e-commerce platform that conveyed trust and quality, optimized for conversion and SEO, and capable of competing in a saturated market like the online grocery market.
2. Plan of action
Conversion-oriented e-commerce design:
Development of a visually appealing, professional, and end-user-focused online store.
Clear navigation hierarchy, streamlined purchasing process, and optimized product sheets to facilitate the purchasing decision.
High-quality product images, benefit-oriented descriptions, and customized sections for specific audiences (individuals, restaurateurs, and distributors).
SEO strategy for key keywords:
Research and selection of strategic keywords such as "buy meat online," "home delivery meat in Barcelona," "wholesale meat in Catalonia," or "meat distributor for restaurants."
On-page technical optimization and creation of valuable content to improve organic positioning.
Results: The website appears in top positions for key searches related to online meat sales in Barcelona and Catalonia.
Activation of differentiated acquisition channels:
Web and campaign segmentation to serve both end customers and restaurateurs and distributors.
Specific contact forms for the B2B channel and automation of qualified lead capture.
Google Ads and Meta Ads Campaigns:
Search and shopping campaigns on Google Ads focused on high-demand products.
Social media advertising (Instagram and Facebook) with visual content, promotions, and formats designed for remarketing.
Dynamic remarketing actions to recover abandoned carts and retain existing customers.
Loyalty and recurring sales:
Implementation of mechanisms to facilitate repeat purchases (accounts, favorites, previous orders, recurring discounts).
Monitoring user behavior to improve retention.
2. Results
of the company's total sales now come from the online channel
of keywords in TOP 3 on Google
monthly restaurant leads
CECARN It is a clear example of how a traditional company can successfully reinvent itself in the digital environment. ARTIC We don't just build an e-commerce site: we create a digital business strategy with a direct impact on sales, branding, and the long-term sustainability of the project.
