Camping Clarà: From family business to digital benchmark
- NAME: Camping Clarà
- Web page: https://www.campingclara.com
1. Initial state
Camping Clarà It's a family campsite located right on the beach in Torredembarra, with a long tradition of welcoming families, couples, and sea lovers. Despite its excellent location and quality of service, the campsite lacked a strong digital presence or an optimized customer channel for new generations of travelers and the ability to retain its current customers.
From ARTIC we started a strategic collaboration to turn Camping Clarà into the reference campsite in your area, improve your online visibility, increase direct bookings, and build a loyal community year after year.
The main challenge was to digitally transform a traditional brand, respecting its family essence, while at the same time modernizing its online presence to compete on equal terms with large campsites and chains.
2. Plan of action
Complete redesign of the website with a focus on conversion:
New web architecture focused on SEO and usability, with a warm, modern, and professional aesthetic.
Compelling visual content, relatable language, and seamless navigation from any device.
Always visible booking buttons, clear forms, and direct links to the booking engine.
Local SEO and organic positioning:
Complete website optimization to rank for keywords such as "camping in Torredembarra," "family camping Costa Dorada," or "bungalows on the beach."
Intensive work on local SEO with special focus on the Google My Business listing, where we managed to position it as the first campsite in Torredembarra both by relevance and by number and quality of reviews.
Community-Centered Social Media Strategy:
Professional management of Instagram and Facebook with content that shows the real life of the campsite, its guests, the surroundings, and the team.
Stories, contests, sweepstakes, and emotional posts that strengthen the emotional connection with guests.
Actively respond to comments, messages, and reviews to encourage interaction and loyalty.
SEO content + emotional copywriting:
Optimized texts that convey the experience of staying at the campsite, combining positioning and storytelling.
Integration of high-volume keywords without sacrificing naturalness or brand identity.
2. Results
Torredembarra Camping on Google
of new reservations from the web
of interaction on social networks
Camping Clarà's success is the result of a comprehensive digital strategy, sensitive to the campsite's history but aligned with the expectations of modern tourists. At ARTIC, we demonstrate that authenticity, combined with technique and creativity, is the key to growing businesses with soul.
