1. Initial state
Ansareo Comprehensive Services It is a company located in the Basque Country (Bizkaia, Gipuzkoa, Álava and Navarra) that offers a wide portfolio of services: maintenance and cleaning of sanitation networks, urban waste management, pumping, gardening, construction, street cleaning, facility maintenance, among others.
Until now, Ansareo operated very focused on contracts with public administrations and tenders, with little digital presence aimed at attracting private clients or companies outside of that sector. Its online branding, website, and digital channels existed, but needed modernization, clarity, improved lead generation capabilities, and a transparent display of its full range of services.
2. Plan of action
Modern, service-oriented corporate website redesign
Clear service architecture: sanitation, cleaning, pumps, gardens, construction, etc.
Responsive, professional, and up-to-date design, with extensive use of construction photos, project examples, testimonials, and real-life cases.
Improved texts and messages to reflect authority, experience, technical expertise, and local commitment.
Lead generation outside the public bidding channel
Forms accessible from each service section to request a quote or information, which are integrated with a CRM.
Visible CTAs inviting private companies, neighborhood communities, and local councils, using clear language: “Request a quote,” “Check out our services,” etc.
Local SEO and specialized content
Optimization for geolocalized searches such as "sanitation services in Bizkaia / Gipuzkoa / Álava", "urban waste management in the Basque Country", etc.
Content generation (blog, service pages) focused on specific problems that Ansareo solves: blockages, sewage system maintenance, street cleaning, etc.
Improved the site's technical structure to ensure it loads quickly, is easy for search engines to crawl, and is mobile-friendly.
Strengthening institutional and brand presence online
Highlight your experience with public clients (municipalities, consortia, etc.), completed projects, and attended tenders.
Consistent, professional, and modern visual communication to align with their existing offline reputation.
Measurement, monitoring and continuous improvement
Implementation of advanced web analytics to monitor visits, most visited service pages, lead sources, and form conversion rates.
A/B testing or iterations to improve text, form layout, and contact flows.
Constant feedback from Ansareo's internal team to adapt the strategy based on actual results.
2. Results
private and business
strengthened, improving the perception of professionalism
which acts as a nerve center for recruitment
At ARTIC, we've transformed Ansareo from a company known only for its bidding process to a digital presence that conveys reliability, clarity, and closeness. Its new website no longer just informs but also persuades: each service—cleaning, sanitation, maintenance, renovation, or waste management—is presented in a digestible, professional manner aligned with what its institutional and private clients are looking for today.
