If you need to know How to grant access to your Google listing My Business, You're probably in one of these situations: you're going to work with an agency, someone on your team is going to handle the reviews, or you want someone else to update schedules and photos. And you want to do it right, without sharing passwords or losing control of your profile.
Your Google Business Profile is the profile that appears when someone searches for your business on Google or Google Maps. It's one of the most important elements for local visibility because it directly influences calls, visits, and leads. That's why it's crucial to understand how to grant access to your Google Business Profile correctly and what type of permission you should choose.
This guide is designed for people with no technical knowledge. You'll see the process explained exactly as you'll see it on your screen, whether you're using a mobile device or a computer.
What is a Google Business Profile and why should you manage it well?
The Google Business Profile is the panel that displays:
- Address
- Phone
- Schedules
- Reviews
- Photos
- Location on Google Maps
In many businesses, this profile has more impact than the website itself, because it's the first thing customers see when they search for your name or a service near them.
Knowing how to grant access to your Google listing allows you to:
- Delegate management without sharing passwords
- Maintain full control as owner
- Allow others to respond to reviews or update information
- Avoid security problems
Before we begin: two important checks
Before following the step-by-step instructions, make sure of the following:
- You are logging in with the Google account that actually manages the listing.
- The person you want to give access to has a Google account (usually Gmail).
If you don't see options like "Edit profile" when you search for your business on Google, you're probably not using the right account.
How to grant access to your Google listing from your mobile device
This is the most common method, as many people manage their profile from their phone.
Step 1: Search for your company on Google
Open Google on your mobile device and make sure you're logged into the correct account. Enter your company's exact name. If you have access, you'll see a panel that says something like "Your business profile" or buttons such as "Edit profile" or "View profile.".
You can also access it directly from the official Google Business Profile portal at: https://business.google.com/
If you have access, you'll see a panel that says something like "Your company profile" or buttons like these will appear:
- Edit profile
- See reviews
- Add photos
- Promote
If you don't see editing options, you're probably not using the correct account.
Step 2: Go to settings
In that same panel, look for:
- The three-dot icon (top right)
- Or the “Company profile settings” option”
Click there.
Step 3: Access “People and access” or “Users”
Within the settings you will see an option called:
- People and access
- Users
- Access
The name may vary slightly, but it always refers to who can manage the record.
Step 4: Add the new user
Click on “Add” or “Add user” and enter the person's email address.
Next, you will need to choose the type of permit.
Which permit should you choose (very important)
Google offers different levels of access:
- Main Owner
- Owner
- Manager
In most cases, if you're granting access to an agency or someone external, it's advisable to Manager.
The Manager role allows:
- Respond to reviews
- Edit schedules and details
- Upload photos
- Publish updates
But it does not allow:
- Delete the record
- Remove the primary owner
- Transfer ownership
This makes it the safest permission to delegate.
Once you confirm, the other person will receive an email. Until they accept it, they will not have active access.
How to grant access to your Google listing from your computer
If you prefer to do it from your computer, the process is very similar, but sometimes it's clearer because everything is displayed in full screen.
Step 1: Sign in to Google with the correct account
Open your browser and sign in with the Google account that manages your business listing. Then type your company name into the search bar and check that options like "Edit profile" or "View performance" appear.
If you prefer to go directly without searching for your business, you can access it from the official Google Business Profile portal here: https://business.google.com/
From that link you can view all the records associated with your account and manage them from a single panel.
If you have access, an administration panel will appear at the top or side with options such as:
- Edit profile
- Reviews
- Photos
- Performance
Step 2: Go to settings
Seeks:
- The three-dot icon
- Or the “Settings” option”
Click and enter the users section.
Step 3: Add the new user
In the “Users” or “People and access” section, click on “Add”.
Enter the person's email address and select the appropriate role (usually Manager).
Confirm the invitation.
Once the person accepts the email, they will have active access.
Common problems when trying to grant access
If you're trying to follow the steps and something doesn't fit, it could be due to one of these reasons:
- You are not using the correct account.
- The record was created by someone else (former employee or agency).
- The email you entered is not a valid Google account.
- The invitation is in the spam folder.
If you can't access the listing because another account controls it, you can request ownership through Google. Google will send a notification to the current owner, and if they don't respond, you can initiate a verification process.
Quick summary: how to grant access to your Google listing
To make it clear in 30 seconds:
- Log in to Google with the correct account.
- Find your company.
- Go to settings (three dots).
- Go to “Users” or “People and access”.
- Add your email.
- Select “Manager” if it is external.
- Wait until she accepts the invitation.
That's all.
And then what?
Knowing how to grant access to your Google listing is the first step. The second is managing it strategically: optimizing categories, responding to reviews professionally, uploading real photos, publishing content, and keeping your information up to date.
At ARTIC, we help companies that want to do things right from the start. We tell you exactly what access you need, guide you through setting it up correctly, and optimize the system to improve its visibility and performance.
If you prefer to focus on your business and leave the digital side in professional hands, let ARTIC advise you and we'll optimize your profile safely and strategically.