CASE STUDY
Larcier-Intersentia: Digital transformation and e-commerce scaling
- NAME: LARCIER INTERSENTIA
About the author
Francesc Sánchez — CEO
1. Initial state
Larcier-Intersentia It is one of the leading legal publishers in Europe, with a long history of offering specialized publications in law, taxation and social sciencesWith a presence in Belgium, the Netherlands, Luxembourg, the United Kingdom, France, and Spain, the company embarked on a strategic process to transition from a traditional paper-based model to a modern, scalable digital ecosystem.
ARTIC participated as key digital partner in this transition, supporting Larcier-Intersentia in the development and optimization of its e-commerce platform. The objective was clear: to consolidate the sale of digital products, improve the user experience, and connect all of the company's internal systems to achieve efficiency, scalability, and growth in international markets.
The biggest challenge was adapting a classic editorial structure to the demands of today's digital environment, with a special focus on user experience, process automation, and business performance.
2. Plan of action
UX/UI redesign of the online store:
Usability and user behavior analysis in each country.
Interface redesign to offer a clear, uncluttered, and responsive experience, with a focus on conversion.
Visual and functional customization according to the preferences of each local market.
Custom technical developments:
Connecting the store to the publishing ERP to manage the catalog, prices, licenses, and digital inventory in real time.
Integration with CRM to automate loyalty processes, user tracking, and account activation.
Management of permissions and access for B2B subscriptions and institutional clients.
Ecommerce internationalization:
Multilingual, multi-currency, and legally adapted to each country of operation.
Advanced tax configuration, digital shipping, and localized billing systems.
Optimized purchasing flow for different profiles (personal users, offices, universities, institutions).
Google Ads & performance:
Product-oriented campaign strategy and dynamic remarketing.
Launch of specific campaigns by country, product, and professional segment.
Constant optimization based on conversion KPIs, ROAS, and purchase cycle.
Advanced analytics:
Complete configuration of web analytics and ecommerce tracking in all markets.
Integration of custom events and conversion funnels to detect bottlenecks.
Customized dashboards for each team (marketing, sales, IT).
2. Results
monthly billed on digital products
of the digitalized business
of ROAS
The Larcier-Intersentia success story is an example of how digital transformation not only involves technology, but a profound evolution in processes, culture and business visionAt ARTIC, we are proud to have supported a publishing house with such a long history on its path to digital leadership in the European legal sector.
