CASE STUDY
Engind: 360 Marketing for Industrial Engineering
- NAME: Engind
- Web page: https://engind.es/
About the author
Francesc Sánchez — CEO
1. Initial state
Engind is an industrial engineering firm specializing in the development of projects for the construction sector.
Despite having a broad catalog of services and extensive experience, their digital presence was practically nonexistent: they didn't have a modern website or social media presence, and their online customer acquisition was very limited.
The great challenge was twofold: on the one hand, to strengthen its brand and give it greater visibility in a highly competitive market; on the other, to generate qualified business opportunities that would translate into real projects, especially in strategic areas.
Do marketing for industrial engineering And the construction sector isn't easy. Before starting, a thorough study and analysis was conducted jointly with the client to define the strategy and objectives.
2. Plan of action
From ARTIC we have accompanied Engind as 360° strategic marketing partner, addressing all key areas of your digital transformation:
New corporate website: Design and development of a robust website, with a clear architecture that facilitates navigation and a digital catalog that presents all of its industrial engineering services in an organized and attractive manner.
Precision SEO: We work on a strategy focused on long tails Very specific, with a low search volume but high value, as they attract highly qualified leads with specific needs.
Ads CampaignsWe develop search engine and social media campaigns, segmented by services and strategic geographic areas, with the goal of maximizing return on investment and capturing leads with real conversion potential.
Consulting and data analysis: We provide ongoing support so that Engind’s decision-making is always supported by reliable metrics.
Creation of strategic landing pagesWe develop targeted pages focused on lead generation, with clear messages and effective calls to action.
Social networks from scratch: Engind did not have a digital presence before working with ARTIC. A comprehensive strategy has been developed that includes planning, content recording, management, and publishing. Instagram and LinkedIn, consolidating a community and increasing brand recognition in the sector.
2. Results
in visibility on Google
in generating qualified leads
in cost per lead
The collaboration with Engind has meant a true digital transformation for the company. The new website has strengthened brand awareness, conveying the professionalism and solidity that characterize the company. The SEO strategy has allowed Engind to position yourself in very specific searches and high-quality content, generating a steady stream of leads that turn into real projects. Ad campaigns have achieved targeted and profitable reach, while targeted landing pages have significantly improved conversion rates.
Overall, Engind has achieved expand your digital presence, consolidate its reputation in the sector and transform marketing into a key tool for business growth.
