{"id":3092,"date":"2026-08-17T03:31:12","date_gmt":"2026-08-17T01:31:12","guid":{"rendered":"https:\/\/articagency.com\/por-que-las-pymes-necesitan-un-partner-digital\/"},"modified":"2026-08-17T03:31:15","modified_gmt":"2026-08-17T01:31:15","slug":"why-do-smes-need-a-digital-partner","status":"publish","type":"post","link":"https:\/\/articagency.com\/en\/por-que-las-pymes-necesitan-un-partner-digital\/","title":{"rendered":"Why SMEs need a digital partner to grow"},"content":{"rendered":"<\/p>\n<p>A small or medium-sized enterprise (SME) needs a digital partner because it cannot compete with its rivals on the same level of technology, speed, and security using piecemeal tools and improvised decisions. A digital partner solves three problems that a one-off vendor cannot: it prioritizes which technology to implement first, protects operations against risks such as cyberattacks, and frees up team hours currently wasted on manual tasks.<\/p>\n<p>He <a href=\"https:\/\/www.acelerapyme.gob.es\/kit-digital\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Digital Kit<\/a> It confirms that public funding exists specifically for these types of projects, which lowers the barrier to entry. And the fact that should most concern any manager is this: <a href=\"https:\/\/partnerportal.sage.es\/2026\/07\/la-ia-solo-despega-cuando-el-canal-la-aterriza\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">81 % of SMEs is not prepared or is in very early stages<\/a> in the face of the risks that artificial intelligence brings. The gap is not one of budget, it is one of support.<\/p>\n<p>These are the immediate benefits of having a stable digital partner:<\/p>\n<ul>\n<li><strong>Operational efficiency<\/strong>: fewer manual tasks, more automated processes from the first quarter.<\/li>\n<li><strong>Real time savings<\/strong>: hours that the internal team recovers to sell, manufacture or serve customers.<\/li>\n<li><strong>Technological prioritization<\/strong>: someone external with expertise decides what to implement first and what can wait.<\/li>\n<li><strong>Cybersecurity<\/strong>: reducing exposure to threats that most SMEs still do not manage well.<\/li>\n<li><strong>Continuous measurement<\/strong>Clear KPIs that allow you to know if the digital investment is working.<\/li>\n<\/ul>\n<h2 id=\"por-que-las-pymes-necesitan-un-partner-digital-y-no-solo-un-proveedor\">Why SMEs need a digital partner and not just a supplier<\/h2>\n<p>The difference between a digital partner and a technology provider isn&#039;t the size of the bill; it&#039;s the degree of shared responsibility for the outcome. A provider delivers what&#039;s asked for and disappears. A partner stays, reviews the numbers with you, and adjusts course when something isn&#039;t working.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/articagency.com\/wp-content\/uploads\/2026\/08\/1786680762496_Manos-senalando-mapa-digital-en-oficina-industrial.jpeg\" alt=\"Several people analyze a digital map in an industrial workroom.\" title=\"\"><\/p>\n<p>A <a href=\"https:\/\/pablohorcajuelo.com\/partner-digital-que-es\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">A digital marketing consultant explains it clearly<\/a>The real difference lies in the level of involvement. A partner acts as an extension of the team, not as a third party who invoices and leaves. This distinction is evident in how objectives are defined: the supplier executes a fixed task, while the partner co-designs the business objective with you from the outset.<\/p>\n<p>The choice between one and the other also depends on the maturity of the company. As explained <a href=\"https:\/\/www.hobeen.com\/blog\/partner-tecnologico-vs-proveedor-como-elegir\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Hobeen in his analysis of suppliers versus technology partners<\/a>, Suppliers work well for quick and standardized solutions, while partners bring more value to strategic, customized projects that need to scale over time.<\/p>\n<p>A freelancer, on the other hand, usually solves a specific need with limited resources: they don&#039;t always have a backup team, nor the capacity to handle several fronts (SEO, web, automation, advertising) at the same time.<\/p>\n<table>\n<thead>\n<tr>\n<th>Aspect<\/th>\n<th>Punctual supplier<\/th>\n<th>Freelance<\/th>\n<th>Digital partner<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Commitment<\/td>\n<td>Project closed<\/td>\n<td>Variable, depending on availability<\/td>\n<td>Continuous, with periodic review<\/td>\n<\/tr>\n<tr>\n<td>Accountability for results<\/td>\n<td>Limited to delivery<\/td>\n<td>Limited to the task<\/td>\n<td>Shared, with joint KPIs<\/td>\n<\/tr>\n<tr>\n<td>Typical duration of the relationship<\/td>\n<td>Weeks or a single project<\/td>\n<td>Months, without a fixed plan<\/td>\n<td>Quarterly or annual, with roadmap<\/td>\n<\/tr>\n<tr>\n<td>Main focus<\/td>\n<td>To fulfill the task<\/td>\n<td>Solve a specific task<\/td>\n<td>Generate measurable growth<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" src=\"https:\/\/articagency.com\/wp-content\/uploads\/2026\/08\/1786680768785_Manos-organizando-iconos-en-poster-comparativo.jpeg\" alt=\"Hands arranging icons on a poster to compare different options\" title=\"\"><\/p>\n<p>How can you tell if you already have a partnership and not just a supplier relationship? There are clear signs: you define KPIs together, there&#039;s ongoing support beyond the initial delivery, and they share a quarterly roadmap with you, not just a monthly invoice. As an article summarizes... <a href=\"https:\/\/www.merca20.com\/agencias-digitales-proveedor-o-partner\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Merca2.0 on digital agencies<\/a>, Converting a supplier relationship into a partner relationship requires aligning objectives and linking remuneration to real results.<\/p>\n<h2 id=\"que-gana-tu-pyme-al-trabajar-con-un-partner-digital\">What does your SME gain by working with a digital partner?<\/h2>\n<p>The benefits of a digital partner are first seen in the bottom line, not in the rhetoric. <a href=\"https:\/\/www.sage.com\/es-es\/blog\/beneficios-asesoramiento-digital-distribuidores-partners-para-pymes\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Sage report on digital advice<\/a> The report documents that partners and distributors are increasingly offering strategic consulting focused on three key areas: cybersecurity, process digitization, and operational optimization. This is no coincidence: these are the three areas where SMEs without external support tend to lose the most money without realizing it.<\/p>\n<blockquote>\n<p><strong>Key fact:<\/strong> 81% of SMEs are unprepared or only just beginning to manage the risks associated with artificial intelligence. Without a partner to translate this technology into concrete processes, most are left watching from the sidelines while their competitors implement it.<\/p>\n<\/blockquote>\n<p>The advantages of a strategic partner are concentrated in these points:<\/p>\n<ul>\n<li><strong>Access expertise without hiring new staff<\/strong>SEO, paid media, development, automation and cybersecurity all in one team.<\/li>\n<li><strong>Real scalability<\/strong>The service grows or shrinks according to the phase of the business, without fixed personnel costs.<\/li>\n<li><strong>Data-based prioritization<\/strong>, not in intuition or the latest technological trend.<\/li>\n<li><strong>Reduction of costly errors<\/strong> by not improvising with poorly configured tools.<\/li>\n<li><strong>ROI Measurement<\/strong> from the first sprint, not after a year.<\/li>\n<\/ul>\n<p>Imagine an industrial SME that manufactures metal components and relies on trade shows and personal contacts to generate clients. By bringing on a partner who builds an optimized website, runs a LinkedIn lead generation campaign, and automates quote tracking in their CRM, they can move from managing leads in a spreadsheet to having a traceable sales process, with fewer hours wasted on administrative tasks and greater visibility into which opportunities to close first.<\/p>\n<h2 id=\"en-que-areas-suma-mas-un-partner-digital-de-la-web-a-la-ciberseguridad\">In what areas does a digital partner add the most value: from the web to cybersecurity<\/h2>\n<p>A digital partner doesn&#039;t offer the same benefits in every area of the business. Each service has a different expected outcome, and understanding that relationship helps you decide where to begin.<\/p>\n<ul>\n<li><strong>Digital strategy and consulting<\/strong>Prioritize and avoid investing in tools that don&#039;t fit the business. Result: faster decisions and less wasted money.<\/li>\n<li><strong>Web and ecommerce<\/strong>A well-built website becomes the primary sales tool. The result: more qualified leads without relying solely on trade shows or networking.<\/li>\n<li><strong>SEO, including AI-powered generative search engine optimization<\/strong>Improves visibility when a potential customer searches for a supplier. Result: qualified traffic and presence in AI assistant responses.<\/li>\n<li><strong>Paid advertising (paid media)<\/strong>It accelerates lead generation while SEO matures. Result: leads in weeks, not months.<\/li>\n<li><strong>CRM and automation<\/strong>Streamline the sales process and eliminate repetitive tasks. Result: hours saved each month and fewer opportunities lost due to lack of follow-up.<\/li>\n<li><strong>Cybersecurity<\/strong>It protects data, billing, and daily operations. Result: less risk of downtime due to incidents.<\/li>\n<li><strong>Training and support<\/strong>It ensures that the internal team knows how to use what is implemented. Result: real adoption, not tools abandoned after three months.<\/li>\n<\/ul>\n<p>This guide on <a href=\"https:\/\/articagency.com\/en\/what-is-digital-transformation-for-smes-a-practical-guide\/\" target=\"_blank\" rel=\"noopener\">digital transformation for SMEs<\/a> It delves into how to sequence these areas according to each company&#039;s starting point.<\/p>\n<table>\n<thead>\n<tr>\n<th>Service area<\/th>\n<th>Expected result in 3 to 6 months<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Corporate website or ecommerce<\/td>\n<td>More qualified consultations, consolidated professional presence<\/td>\n<\/tr>\n<tr>\n<td>SEO and SEO for AI<\/td>\n<td>Qualified organic traffic, appearances in generative responses<\/td>\n<\/tr>\n<tr>\n<td>Paid media<\/td>\n<td>Immediate leads while organic positioning matures<\/td>\n<\/tr>\n<tr>\n<td>CRM and automation<\/td>\n<td>Weekly savings in administrative tasks<\/td>\n<\/tr>\n<tr>\n<td>Cybersecurity<\/td>\n<td>Reduced exposure to incidents that disrupt operations<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For ease of implementation, it is advisable to outsource first what gives visible results quickly (web, paid media) and leave deep automation and advanced cybersecurity for when the partner already knows the business well.<\/p>\n<h2 id=\"como-elegir-un-partner-digital-sin-equivocarte\">How to choose a digital partner without making a mistake<\/h2>\n<p>Choosing well reduces months of friction. These are the criteria that truly separate a good candidate from a mediocre one:<\/p>\n<ol>\n<li><strong>Understanding the business<\/strong>Does it understand your industry or does it treat you like a generic template?<\/li>\n<li><strong>Demonstrable sector experience<\/strong>: previous cases in companies similar to yours, not just in fashion ecommerce.<\/li>\n<li><strong>Quantified results<\/strong>: concrete figures for improvement in conversion, traffic or time savings, not vague promises.<\/li>\n<li><strong>Clear methodology<\/strong>: quarterly planning, sprints with deliverables, and real follow-up meetings.<\/li>\n<li><strong>Governance model<\/strong>: who decides what, how often the plan is reviewed, and who your point of contact is.<\/li>\n<\/ol>\n<p>In the first meeting, ask them these direct questions:<\/p>\n<ul>\n<li>Who will be my contact person and how often will we meet?<\/li>\n<li>How do you define the KPIs for the first quarter and who reviews them?<\/li>\n<li>What happens to the work (code, content, campaigns) if we decide to end the collaboration?<\/li>\n<li>Can you show me a case with real metrics from a company similar to mine?<\/li>\n<\/ul>\n<p>This <a href=\"https:\/\/articagency.com\/en\/how-to-choose-a-digital-marketing-agency-for-smes\/\" target=\"_blank\" rel=\"noopener\">A practical guide on how to choose a digital marketing agency for SMEs<\/a> expand on these criteria in more detail.<\/p>\n<p>There are red flags that should make you rule out a candidate without hesitation: promises of guaranteed results in weeks, a lack of transparency when you request access to real metrics, or a complete absence of verifiable case studies. <a href=\"https:\/\/q2bstudio.com\/nuestro-blog\/2108987\/csmo-elegir-un-partner-oficial-para-digitalizar-tu-empresa-guma-completa\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Technical guide on how to choose an official partner<\/a> It adds another useful filter: checking if the candidate has real maturity in security and AI integration, not just in traditional marketing.<\/p>\n<p><strong>Professional advice:<\/strong> <em>Always request direct access to the analytics dashboard or CRM during the sales proposal. A serious partner has no problem showing you raw data before you sign anything; one who avoids that conversation probably won&#039;t show it to you afterward either.<\/em><\/p>\n<h2 id=\"cuanto-tiempo-y-presupuesto-necesita-un-proyecto-con-un-partner-digital\">How much time and budget does a project with a digital partner need?<\/h2>\n<p>The cost of working with a digital partner depends on four factors: the scope of the project, the number of integrations required (CRM, ERP, payment gateways), the level of website customization or automation, and the training your internal team needs.<\/p>\n<p>The timeframes usually fall into three ranges:<\/p>\n<ol>\n<li><strong>Quick project (1 to 3 months)<\/strong>: a new website, a technical SEO audit, or an initial lead generation campaign.<\/li>\n<li><strong>Phased transformation (6 to 18 months)<\/strong>: complete redesign of the digital presence, CRM implementation, process automation and SEO consolidation.<\/li>\n<li><strong>Ongoing monthly collaboration<\/strong>Maintenance, content generation, campaign management, and constant adjustments based on results.<\/li>\n<\/ol>\n<p>To fairly compare budgets between several candidates, always ask the same thing of everyone:<\/p>\n<ul>\n<li>Exact list of deliverables per phase, not just a number of hours.<\/li>\n<li>Success metrics agreed upon before starting, not after.<\/li>\n<li>Support conditions and incident response times.<\/li>\n<\/ul>\n<p>Without that common ground, comparing prices between partners is like comparing apples and oranges: one may include ongoing support in the price and another charge for it separately, and that difference weighs much more than a few hundred euros more or less in the initial proposal.<\/p>\n<h2 id=\"los-errores-que-mas-caro-le-salen-a-una-pyme-con-su-partner-digital\">The most costly mistakes a small business makes with its digital partner<\/h2>\n<p>The most common mistake isn&#039;t choosing the wrong partner; it&#039;s choosing based solely on price without considering any other factors. A low rate almost always means fewer hours of actual strategy and more generic templates reused across multiple clients.<\/p>\n<p>Other common selection mistakes:<\/p>\n<ul>\n<li>Do not ask for references or verifiable cases before signing.<\/li>\n<li>Not validating the work methodology (are there sprints? is there reporting? how often?).<\/li>\n<li>Signing open contracts without objectives or review deadlines.<\/li>\n<\/ul>\n<p>And in execution, the problems tend to repeat themselves in three patterns:<\/p>\n<ul>\n<li><strong>Vague objectives<\/strong> (&quot;improve visibility&quot;) instead of measurable goals (&quot;increase qualified leads by 20% in the second quarter&quot;).<\/li>\n<li><strong>Lack of internal integration<\/strong>Nobody in the company takes ownership of the project and everything depends on the partner.<\/li>\n<li><strong>Absence of an internal manager<\/strong> that reviews progress and conveys business context to the external team.<\/li>\n<\/ul>\n<p>The most effective way to prevent these failures is to agree on contracts based on objectives, start with a limited pilot before committing to a full year, and set a mandatory quarterly review where results are compared against what was agreed.<\/p>\n<p><strong>Professional advice:<\/strong> <em>Always assign an internal lead, even if part-time, before starting any project with a partner. It&#039;s the difference between a collaboration that thrives and one that stalls because no one within the company makes quick decisions when the partner needs them.<\/em><\/p>\n<h2 id=\"por-donde-empezar-primeros-proyectos-con-retorno-rapido\">Where to start: first projects with a quick return<\/h2>\n<p>There&#039;s no need to digitize everything at once. These are the projects that typically yield measurable results before committing a larger budget:<\/p>\n<ol>\n<li><strong>Technical SEO Audit<\/strong>Objective: to detect errors that hinder ranking; minimum investment: a few hours of analysis; responsible internally: the person who manages the website; timeframe: 2 to 3 weeks.<\/li>\n<li><strong>Billing automation or management with tools like Holded<\/strong>Objective: to eliminate repetitive administrative tasks; Internal responsibility: administration; Timeframe: 3 to 6 weeks.<\/li>\n<li><strong>Targeted customer acquisition campaign focused on a specific niche<\/strong>Objective: to generate measurable qualified leads; Internal responsible party: sales; Timeframe: 4 to 8 weeks.<\/li>\n<li><strong>Basic cybersecurity checklist<\/strong>Objective: to close the most obvious holes (backups, access, passwords); Internal responsible party: management or IT; deadline: 2 to 4 weeks.<\/li>\n<\/ol>\n<table>\n<thead>\n<tr>\n<th>Quick win<\/th>\n<th>Estimated timeframe<\/th>\n<th>How to measure the impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Technical SEO Audit<\/td>\n<td>2 to 3 weeks<\/td>\n<td>Errors corrected and evolution of organic traffic<\/td>\n<\/tr>\n<tr>\n<td>Billing automation<\/td>\n<td>3 to 6 weeks<\/td>\n<td>Administrative hours recovered per month<\/td>\n<\/tr>\n<tr>\n<td>Targeted recruitment campaign<\/td>\n<td>4 to 8 weeks<\/td>\n<td>Number and cost of qualified leads generated<\/td>\n<\/tr>\n<tr>\n<td>Basic cybersecurity checklist<\/td>\n<td>2 to 4 weeks<\/td>\n<td>Closed vulnerabilities and active backups<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>This <a href=\"https:\/\/articagency.com\/en\/marketing-automation-without-technical-knowledge\/\" target=\"_blank\" rel=\"noopener\">Guide to marketing automation without technical knowledge<\/a> It&#039;s a good starting point if you want to understand the true scope of these types of projects before talking to a partner.<\/p>\n<p><strong>Professional advice:<\/strong> <em>Before committing to the full cost of a project, check if it falls within the scope of the Digital Kit. Many SMEs are unaware that websites, basic cybersecurity, or AI-powered process management can be co-financed, and this completely changes the profitability calculation for the initial project.<\/em><\/p>\n<h2 id=\"como-trabaja-artic-como-partner-digital-de-empresas-industriales\">How ARTIC works as a digital partner for industrial companies<\/h2>\n<p>ARTIC functions as your company&#039;s outsourced digital marketing department, not as an agency that delivers a report and disappears. Work is organized into quarterly plans with pre-agreed KPIs, executed in bi-weekly sprints with the client, and supported by a dedicated account manager who understands your industry and reviews results with you in regular meetings.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/articagency.com\/wp-content\/uploads\/2026\/08\/1786680770297_Manos-ajustando-plan-de-sprint-en-mesa.jpeg\" alt=\"Several team members reviewing and adjusting the sprint plan on the table\" title=\"\"><\/p>\n<p>The team comprises specialists in strategy, design, development, and marketing, and ARTIC is a certified partner of Google, Meta, Holded, and SE Ranking, supporting the management of high-performance campaigns and automated processes. The focus is on B2B industrial companies that need to be present when a purchasing decision-maker is looking for a supplier, combining SEO, AI-powered generative search engine SEO, paid media, custom web development, and AI-driven automation.<\/p>\n<p>If you manage or run an industrial SME and want to know where to start with measurable results from the first quarter, the <a href=\"https:\/\/articagency.com\/en\/industrial-b2b-marketing-agency\/\" target=\"_blank\" rel=\"noopener\">ARTIC industrial B2B marketing agency<\/a> It is the natural starting point to request an initial assessment of your current digital situation and to define the first project together.<\/p>\n<h2 id=\"fuentes\">Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/partnerportal.sage.es\/2026\/07\/la-ia-solo-despega-cuando-el-canal-la-aterriza\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Sage Partners Portal \u2014 AI only takes off when the channel grounds it<\/a><\/li>\n<li><a href=\"https:\/\/www.acelerapyme.gob.es\/kit-digital\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Acelerapyme<\/a><\/li>\n<li><a href=\"https:\/\/www.sage.com\/es-es\/blog\/beneficios-asesoramiento-digital-distribuidores-partners-para-pymes\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Sage \u2014 Benefits of digital consulting for SMEs<\/a><\/li>\n<\/ul>\n<h2 id=\"preguntas-frecuentes\">Frequently Asked Questions<\/h2>\n<h3 id=\"cual-es-la-importancia-del-marketing-digital-para-las-pymes\">What is the importance of digital marketing for SMEs?<\/h3>\n<p>Digital marketing determines whether a small or medium-sized business (SME) appears in search results when a potential customer is looking for a supplier. Without a well-developed digital presence, many of these opportunities are lost before any business contact is even made.<\/p>\n<h3 id=\"que-diferencia-a-un-partner-digital-de-una-agencia-tradicional\">What differentiates a digital partner from a traditional agency?<\/h3>\n<p>A digital partner shares responsibility for results and maintains an ongoing relationship with regularly reviewed KPIs, whereas a traditional agency or supplier is usually limited to executing one-off assignments.<\/p>\n<h3 id=\"cuanto-cuesta-contratar-un-partner-digital-para-una-pyme\">How much does it cost to hire a digital partner for an SME?<\/h3>\n<p>The cost varies depending on the scope, the necessary integrations, and the level of customization of the project; therefore, it is advisable to compare proposals with the same deliverables and success metrics before deciding.<\/p>\n<h3 id=\"puede-una-pyme-financiar-sus-primeros-proyectos-digitales\">Can an SME finance its first digital projects?<\/h3>\n<p>Yes, the Digital Kit offers public funding that covers projects such as web development, basic cybersecurity, or process management with artificial intelligence.<\/p>\n<h3 id=\"que-resultados-puede-esperar-una-pyme-al-trabajar-con-un-partner-como-artic\">What results can an SME expect when working with a partner like ARTIC?<\/h3>\n<p>With a model of bi-weekly sprints and clear KPIs, an SME can expect measurable improvements in lead generation, web conversion, and savings in administrative hours from the first quarters of collaboration.<\/p>\n<h2 id=\"recomendacion\">Recommendation<\/h2>\n<ul>\n<li><a href=\"https:\/\/articagency.com\/en\/what-is-digital-transformation-for-smes-a-practical-guide\/\" target=\"_blank\" rel=\"noopener\">What is digital transformation for SMEs: a practical guide<\/a><\/li>\n<li><a href=\"https:\/\/articagency.com\/en\/digitalization-for-smes\/\" target=\"_blank\" rel=\"noopener\">\u25b7 No. 2 Digitalization for Spanish SMEs \u30102026\u3011<\/a><\/li>\n<li><a href=\"https:\/\/articagency.com\/en\/how-to-choose-a-digital-marketing-agency-for-smes\/\" target=\"_blank\" rel=\"noopener\">How to choose a digital marketing agency for SMEs<\/a><\/li>\n<li><a href=\"https:\/\/articagency.com\/en\/what-is-a-digital-consultancy-for-smes\/\" target=\"_blank\" rel=\"noopener\">What is a digital consultancy for SMEs<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>SMEs need a digital partner to compete effectively and optimize resources. Discover how this support transforms their growth.<\/p>","protected":false},"author":3,"featured_media":3093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-3092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/articagency.com\/en\/wp-json\/wp\/v2\/posts\/3092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/articagency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.com\/en\/wp-json\/wp\/v2\/comments?post=3092"}],"version-history":[{"count":1,"href":"https:\/\/articagency.com\/en\/wp-json\/wp\/v2\/posts\/3092\/revisions"}],"predecessor-version":[{"id":3097,"href":"https:\/\/articagency.com\/en\/wp-json\/wp\/v2\/posts\/3092\/revisions\/3097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.com\/en\/wp-json\/wp\/v2\/media\/3093"}],"wp:attachment":[{"href":"https:\/\/articagency.com\/en\/wp-json\/wp\/v2\/media?parent=3092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/articagency.com\/en\/wp-json\/wp\/v2\/categories?post=3092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/articagency.com\/en\/wp-json\/wp\/v2\/tags?post=3092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}