{"id":2815,"date":"2026-05-05T13:53:47","date_gmt":"2026-05-05T11:53:47","guid":{"rendered":"https:\/\/articagency.com\/?p=2815"},"modified":"2026-05-05T13:53:49","modified_gmt":"2026-05-05T11:53:49","slug":"artic-integrates-roicom-a-strategic-step-towards-a-stronger-more-specialized-and-results-oriented-agency","status":"publish","type":"post","link":"https:\/\/articagency.com\/en\/artic-integra-roicom-un-paso-estrategico-hacia-una-agencia-mas-solida-especializada-y-orientada-a-resultados\/","title":{"rendered":"ARTIC integrates Roicom: a strategic step towards a stronger, more specialized and results-oriented agency"},"content":{"rendered":"<p>At ARTIC we continue to move forward with a clear objective: to help our clients grow with increasingly comprehensive, efficient and business-oriented digital strategies.<\/p>\n\n\n\n<p>Today we want to share an important milestone in our journey: the integration of Roicom (roicom.digital) within ARTIC, through a merger by absorption process that marks a turning point in our growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A strategic operation, not just growth<\/strong><\/h2>\n\n\n\n<p>The incorporation of <a href=\"https:\/\/roicom.digital\" target=\"_blank\" rel=\"noopener\">Roicom<\/a> This isn&#039;t simply about expanding our team or client base. It&#039;s a strategic decision that allows us to strengthen key capabilities and solidify our position as a leading digital partner.<\/p>\n\n\n\n<p>This operation has allowed us to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>significantly expand the client portfolio<\/li>\n\n\n\n<li>incorporate specialized talent<\/li>\n\n\n\n<li>Strengthen key services with greater technical depth<\/li>\n<\/ul>\n\n\n\n<p>But above all, it has allowed us to evolve as an organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key reinforcement in paid media and ecommerce<\/strong><\/h2>\n\n\n\n<p>One of the major impacts of this integration has been the strengthening of the paid media area, where Roicom had solid experience.<\/p>\n\n\n\n<p>This allows us to offer more advanced, better optimized campaigns with a greater capacity for real impact on our clients&#039; results.<\/p>\n\n\n\n<p>Furthermore, we have significantly expanded our presence in the ecommerce field, incorporating new projects, specialized knowledge and a more complete view of the digital sales cycle.<\/p>\n\n\n\n<p>In an increasingly competitive environment, this combination of performance and strategy is key.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Specialization in strategic sectors: construction, industrial and B2B<\/strong><\/h2>\n\n\n\n<p>At the same time, at ARTIC we have strengthened our focus on sectors such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>construction<\/li>\n\n\n\n<li>real estate<\/li>\n\n\n\n<li>industry (B2B)<\/li>\n<\/ul>\n\n\n\n<p>These sectors share a common characteristic: they require digital strategies that are much more complex than conventional ones.<\/p>\n\n\n\n<p>We&#039;re talking about long decision-making processes, multiple stakeholders, qualified lead generation, and strong integration with the sales team.<\/p>\n\n\n\n<p>Thanks to this integration, we are now better prepared to address these challenges with a much stronger value proposition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beyond marketing: integration with the sales process<\/strong><\/h2>\n\n\n\n<p>One of the differentiating pillars of ARTIC is understanding marketing as a piece within the overall sales process.<\/p>\n\n\n\n<p>That&#039;s why we don&#039;t just generate leads.<\/p>\n\n\n\n<p>With the creation of our setter department, we accompany our clients throughout the entire process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>opportunity capture<\/li>\n\n\n\n<li>initial contact<\/li>\n\n\n\n<li>lead validation<\/li>\n\n\n\n<li>commercial qualification<\/li>\n<\/ul>\n\n\n\n<p>This approach allows us to ensure that the results do not remain mere metrics, but translate into real business opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Incorporation of talent and new capabilities<\/strong><\/h2>\n\n\n\n<p>The integration of Roicom has also meant the addition of new profiles to the team, reinforcing key areas and bringing new ways of working.<\/p>\n\n\n\n<p>This growth has been accompanied by the consolidation of new departments, especially in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>process automation<\/li>\n\n\n\n<li>artificial intelligence<\/li>\n\n\n\n<li>conversion funnel optimization<\/li>\n<\/ul>\n\n\n\n<p>Our goal is clear: to be more efficient, more strategic, and more helpful to our clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Growing without losing the essence<\/strong><\/h2>\n\n\n\n<p>At ARTIC we are very clear that growth is not just about adding.<\/p>\n\n\n\n<p>It&#039;s about improvement.<\/p>\n\n\n\n<p>Therefore, this process has been carried out while maintaining our values:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>customer proximity<\/li>\n\n\n\n<li>results-oriented<\/li>\n\n\n\n<li>transparency<\/li>\n\n\n\n<li>team culture<\/li>\n<\/ul>\n\n\n\n<p>We want to continue being an agile, committed agency with the ability to adapt to each project, even as we grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking to the future<\/strong><\/h2>\n\n\n\n<p>The integration of Roicom is another step within a project with a long-term vision.<\/p>\n\n\n\n<p>It allows us to face new challenges, access larger projects and continue evolving as an agency.<\/p>\n\n\n\n<p>But above all, it brings us closer to our main goal: to become a real partner for our clients, accompanying them in their growth with strategy, technology and team.<\/p>","protected":false},"excerpt":{"rendered":"<p>En ARTIC seguimos avanzando con un objetivo claro: ayudar a nuestros clientes a crecer con estrategias digitales cada vez m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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