At Artic Agency, we specialize in creating personalized websites and SEO strategies tailored to help businesses stand out in their sector. One of our latest projects has been with TOY FINDER, an online store specializing in exclusive toys and collectibles. In this case, we have carried out both the web design like SEO optimization, working together with the client to adapt the website to their image, values and commercial objectives.

1️⃣ Project objective

The project focused on:
✔ Design and development of a personalized website, created jointly with the TOY FINDER team to reflect the essence of a modern collectibles store, with intuitive navigation that makes it easy to search for exclusive products.
✔ Implementing an SEO strategy adapted to the collectibles sector, with the aim of improving the visibility of the online store and attracting potential buyers interested in limited editions and unique products.
✔ Key page optimization, with content aimed at positioning categories and products in search engines.

Thus, the website was developed toyfinder.es, combining a attractive and functional design with one SEO strategy designed to capture the attention of collectors and enthusiasts of miniatures, sports cards and collectible figures.

2️⃣ SEO Strategy and Website Optimization

To improve TOY FINDER's online visibility, a complete SEO optimization was carried out, focused on product categories and key pages.

📌 Hot Wheels page → Optimized to attract collectors Exclusive Hot Wheels, with detailed content, internal linking between featured products and clear navigation to facilitate the search for specific models.

📌 Sport Cards page → Optimized to connect with fans at sports cards, displaying the available categories and collections in a structured way, improving indexing and usability.

🛠 Other SEO actions implemented:
✔ Installation and configuration of Rank Math PRO for advanced SEO management.
✔ Connection with Google Analytics and Google Search Console to monitor performance.
✔ Image optimization with descriptive ALT tags to improve indexing.
✔ Creation of an internal linking strategy to enhance the visibility of featured products.
✔ Improved loading speed to provide an optimal user experience.

3️⃣ Results Obtained

Thanks to this strategy, TOY FINDER has improved its online presence, standing out in key searches related to collecting and the world of toys. Hot Wheels and the sports cards.

📊 Highlights:
✔ Increased visibility for searches related to exclusive products.
✔ Growth in qualified organic traffic.
✔ Improved navigation and usability, facilitating conversion into sales.

4️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: TOY FINDER has achieved a significant improvement in its digital presence, consolidating itself as a leading store in the collectible toy sector.
🎯 Solid Positioning: SEO work and the creation of an attractive and easy-to-use website have allowed us to reach an audience passionate about collecting.
🎯 Basis for Growth: The project establishes a solid foundation to continue growing with content strategies and catalog expansion.

💡 Recommended actions to continue growing:
📍 Publication of SEO-Friendly content → Articles blog about new things in collecting, tips for preserving products and buying guides.
📍 Empower collaborations with influencers and content creators from the collector sector.
📍 Expansion of external links in forums and portals specializing in collecting.

📌 Conclusion

With this project, TOY FINDER has now got a website fully customized and optimized, with an SEO strategy focused on attract collectors and enthusiasts of limited editions and exclusive products.

A Artic Agency, we work so that each business can maximize its digital potential and achieve real results. 🚀

📢 Do you want to promote your online store? Contact us!