Lura Videos: Web design and SEO for Audiovisual Production

At Artic Agency, we focus on enhancing our clients' digital presence with customized web design solutions and effective SEO strategies. One of our latest projects has been with Lura Videos, an audiovisual production company led by Yohana Bastida Granado, specializing in strategic visual content and video marketing for companies and entrepreneurs.

The main objective was to improve its digital positioning and attract a wider and more qualified audience, aligning the content of its website with market demand and current trends in audiovisual communication.

1️⃣ Project objective

The project focused on two main areas:

✔ Creation and improvement of the web structure to offer clear, visual and attractive navigation.

✔ Implementation of a SEO strategy focused on highly relevant keywords from the audiovisual sector.

We have worked on the website https://lura.es/ optimizing each page so that Lura Videos can better connect with companies and professionals looking for quality audiovisual production services.

2️⃣ SEO Strategy: Keyword Research and Content Improvement

To achieve a solid presence on Google, a detailed keyword study and competition analysis was conducted:

✅ “audiovisual production for companies”
✅ “corporate videos”
✅ “video marketing”
✅ “professional video editing”
✅ “audiovisual content for social networks”

These keywords were strategically integrated into the titles, descriptions and content of the most relevant pages on the website.

Seo and Web for audiovisual production Lura Videos: Web design and SEO for Audiovisual Production

3️⃣ How we optimized the Lura Videos website

We have focused our optimization efforts on two essential sections:

📌 Home Page → Optimized for terms such as “audiovisual production for companies” and “video marketing”, with improvements in internal navigation and content structure to increase user retention.

📌 Services Page → Focused on “professional video editing” and “video advertising”, creating clear and attractive descriptions aimed at converting new customers.

🛠 In addition, good SEO practices have been applied:

✔ Optimization of image ALT attributes.
✔ Improved internal link architecture to strengthen site authority.
✔ Creation of clear, visual content adapted to the brand strategy.

4️⃣ Results and benefits for Lura Videos

🚀 More online visibility: significant improvement in positioning for strategic audiovisual terms.
📈 Increase in organic traffic: attracting companies looking for video marketing services.
💬 Best user experience: a visual website, easy to navigate and adapted to the communication strategy of Lura Videos.

This project has been carried out thanks to the support of the program Digital kit, promoting the digitalization of businesses like Lura Videos and consolidating them in the online field.