At Artic Agency, we specialize in creating custom websites and SEO strategies that help businesses stand out online. One of our latest projects has been with Windat, a consultancy specializing in data protection and information managementThe main objective was to improve its digital presence and position itself as a benchmark in the regulatory compliance sector.

1️⃣ Project objective

The project focused on two key aspects: ✔ Design and development of a personalized website, worked together with the Windat team to adapt to your image and specific needs. ✔ Implementing an SEO strategy based on a detailed study of keywords, content optimization and improved positioning in search engines.

Thus, the website was developed windat.eu, combining an intuitive and modern design with an effective SEO strategy to capture potential customers interested in data protection services.

2️⃣ SEO Strategy: Keyword Research and Competition Analysis

To ensure good positioning on Google, a thorough analysis of keywords and competitors was carried out.

🔍 Selected strategic keywords: ✅ “data protection for companies” ✅ “regulatory compliance in Spain” ✅ “business information management” ✅ “data security for SMEs” ✅ “RGPD adaptation” ✅ “data protection consultancy” ✅ “data security risk analysis” ✅ “RGPD customized solutions”

📌 Main competitors analyzed:

• Lant Lawyers
• Datax.es
• Other companies specialized in data protection and e-Privacy

This study allowed us to identify key opportunities to improve Windat's positioning against its competition.

3️⃣ Web Design and SEO Optimization for Specific Services

Each page of the website was optimized for relevant key terms and structured to improve user navigation:

📌 Home Page → Optimized for “data protection consulting”. 🔹 Implementation of keywords such as “data privacy services” and “GDPR compliance”.

📌 Data Privacy Service → Optimized for “data privacy for businesses”. 🔹 The content has been worked on to highlight experience in GDPR audits and consulting.

📌 e-Privacy service → Optimized for “e-Privacy consulting”. 🔹 Additional terms such as “e-Privacy adaptation” and “cookies and privacy” were included.

🛠 Other SEO actions implemented: ✔ Connection with Google Analytics and Google Search Console to monitor performance. ✔ Local SEO optimization to attract business customers in Spain. ✔ SEO for images: improving ALT and title attributes for more efficient indexing. ✔ Backlink strategy to increase domain authority.

4️⃣ Results Obtained

The strategy implemented has significantly improved Windat's online presence, with an increase in visibility and organic traffic.

📊 Highlights: ✔ Significant increase in search engine ranking for strategic keywords. ✔ Increased CTR and interaction with service pages. ✔ Attracting potential customers interested in specialized data protection services.

💡 Main searches with better positioning: ✅ “data protection for companies” → Featured positioning. ✅ “GDPR regulatory compliance” → Significant increase in visibility. ✅ “data security consulting” → Improvement in the top search positions.

5️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: Windat has established itself as a leading company in data protection and regulatory compliance. 🎯 Growth in the digital market: The strategy has attracted more potential customers and strengthened its online visibility. 🎯 Long-term SEO: The established base allows us to continue growing and improving our positioning.

💡 Recommended actions to continue growing: 📍 SEO-Friendly Content Creation → Articles blog about regulatory updates and advice for businesses. 📍 Backlink expansion → Link generation on legal and cybersecurity websites. 📍 Continuous optimization → Improved CTR in searches with many impressions but few clicks.

📌 Conclusion

With this project, Windat has gone from having a limited digital presence to having a website fully optimized and personalized, with an SEO strategy focused on attract qualified clients and consolidate itself as a benchmark in the sector.

A Artic Agency, we work so that each business can maximize its digital potential and obtain real results. 🚀

📢 Do you want to boost your online business? Contact us!