Carnicería Pilarica: Social Networks for a Butchery with the Digital Kit

Social Networks for a Butcher Shop with the Digital Kit

At Artic Agency, we specialize in promoting local businesses through digital communication plans adapted to their needs. In this case, we worked for a year on social networks for a butcher shop with the digital kit. Carnicería Pilarica, a traditional butcher shop in Lugo that stands out for offering fresh, locally sourced and high-quality meat products.

1️⃣ Project objective

The project focused on developing an effective social media strategy that conveyed the quality, tradition and authenticity of Carnicería Pilarica. To make this possible, we designed a coherent line of communication, optimized their Instagram profile and implemented professional content management, taking advantage of the functionalities available thanks to the Digital Kit. Thus, a solid presence was consolidated on Instagram, the ideal social network to visually convey the values and freshness of their products.

2️⃣ Social Networks for a Butcher Shop with the Digital Kit

Within the framework of the Digital Kit, we implemented several essential functionalities to guarantee the success of Carnicería Pilarica's digital presence. First, we developed a Social Media Plan aligned with the mission and values of the butcher shop, with the aim of emotionally connecting with the target audience and building loyalty among existing customers. In addition, we implemented a system of social media monitoring to periodically measure the impact of actions and adjust the strategy according to the results obtained.

We also carried out a social media audit and optimization, improving aspects such as the bio, visual aesthetics and consistency of the brand message. Network management focused on the constant publication of attractive content, with an average of 4 to 8 monthly posts that combined product photos, cooking tips, special promotions and information on the origin of the meat.

3️⃣ Situation Analysis and Starting Point

🔹 Active Instagram profile

🔹 Established objectives:

Increase brand visibility.
Generate more interaction and engagement.
Drive traffic to the website and boost online orders.
Educate about the quality of their products and their origin.

4️⃣ Content and Communication Strategy

📌 Communication line:

Positioning ourselves as a benchmark in quality and freshness.
Educate and inspire through recipes and gastronomic advice.
Show the tradition and artisanal know-how of butchery.

📌 Tone:

Close, friendly and passionate about meat and gastronomy.

📌 Visual aesthetics:

High quality photographs highlighting the texture and color of the meat.
Warm and natural colors (inspired by wood tones and fresh flesh colors).

📌 Featured topics:

Recipes with Galician meat.
Nutritional information and benefits of quality meat.
Stories about the origin of artisanal products and processes.

Social Networks for a Butchery with the Digital Kit 1 Carnicería Pilarica: Social Networks for a Butchery with the Digital Kit

5️⃣ Results Obtained

Thanks to the strategy implemented, Carnicería Pilarica closed the period with 801 publications, 3,250 followers and 5,974 accounts followed, maintaining an active and engaged community. The increase in interaction in the form of “likes”, comments and shares was notable, as was the traffic directed to the website to encourage online purchases.

The construction of a loyal community and the reinforcement of the brand image have been two of the most outstanding successes of the project. The constant and coherent presence on social networks has consolidated Carnicería Pilarica as a reference in the meat sector of Lugo and an example of quality and proximity.

6️⃣ Conclusions and Recommendations for the Future

Carnicería Pilarica's social media management has been key to modernizing its communication, reaching a wider audience and strengthening its traditional brand image with a modern approach. The creation of careful visual content and consistency in publications have been decisive in achieving these results.

🎯 Positive Results: Carnicería Pilarica has strengthened its digital presence and has positioned itself as a leading butcher shop in Lugo.

🎯 Loyal audience: An active community of lovers of good meat has been built.

🎯 Differentiated brand: The message of quality, local origin and freshness has been clearly established.

With this project, Carnicería Pilarica has gone from having a basic digital presence to consolidating itself as a leading butcher shop with a solid and effective social media strategy.

🎯 Loyal audience: An active and committed community has been created that values quality and proximity.

🎯 Differentiated brand: The message of freshness, quality and tradition has been clearly communicated.