At Artic Agency, we work to enhance the digital presence of professionals through effective SEO strategies. One of our latest projects has been with Ester Garcia Tellez, where we have focused on SEO optimization of your website to improve its visibility in search engines and attract more people interested in psychological support and personal growth.

1️⃣ Project objective

The project focused on: ✔ Implementing an SEO strategy to increase the visibility of the website in searches related to psychology and emotional well-being. ✔ Content optimization of key pages to ensure correct use of strategic keywords and improve indexing. ✔ Analytical tools configuration such as Google Analytics and Google Search Console to monitor website performance.

Thus, the website was optimized Trisquel Health Center, applying specific SEO techniques to strengthen positioning in relevant searches within the field of psychology.

2️⃣ SEO Strategy: Keyword Analysis and Content Optimization

To ensure better positioning on Google, a detailed keyword study was carried out and improvements were applied to key pages on the website.

🔍 Selected strategic keywords: ✅ “psychological therapy” ✅ “online psychologist” ✅ “individual therapy” ✅ “emotional support” ✅ “stress management” ✅ “adult psychotherapy” ✅ “mental health” ✅ “anxiety management” ✅ “self-knowledge” ✅ “personal growth”

📌 Main competitors analyzed:

• Sandra Ribeiro
• Asima Psychology
• Other professionals specialized in personalized psychological therapy

This study allowed us to identify key opportunities to improve the positioning of Ester García Téllez's website compared to its competition.

3️⃣ SEO Optimization of Key Pages

Each page of the website was optimized for relevant key terms and structured to improve user navigation:

📌 Home Page → Optimized for “psychological therapy”. 🔹 Implementation of secondary keywords such as “emotional support”, “stress management”, “personal growth” and “individual psychotherapy”. 🔹 Improvement of titles, meta descriptions and ALT attributes of images to capture qualified traffic.

📌 Child and Youth Therapy → Optimized for “child psychology” and “emotional support for children.” 🔹 Creating content on emotion management in children and adolescents to attract parents and families interested in youth therapy.

📌 Individual Therapy → Optimized for “adult therapy” and “anxiety management.” 🔹 Content was worked on to reflect Ester's experience in personalized psychological care.

📌 Couple Therapy → Optimized for “personalized couples therapy” and “improving couple communication.” 🔹 Content adjusted to highlight the importance of a therapeutic approach for healthy relationships.

🛠 Other SEO actions implemented: ✔ Installation and configuration of Rank Math PRO for efficient SEO management. ✔ Connection with Google Analytics and Google Search Console to monitor results and adjust strategies. ✔ Optimization of Local SEO to attract customers to your area of influence. ✔ Image optimization: improving ALT and title attributes for more efficient indexing. ✔ Backlink strategy to increase domain authority and website relevance.

4️⃣ Results Obtained

The implemented strategy has significantly improved Ester García Téllez's online presence, achieving an increase in organic traffic and a better ranking in searches related to her psychology services.

📊 Highlights: ✔ Significant increase in search engine ranking for strategic keywords. ✔ Increased CTR and time spent on the website. ✔ Greater attraction of potential clients interested in psychological therapy.

💡 Main searches with better positioning: ✅ “psychological therapy” → Featured positioning. ✅ “anxiety management” → Significant improvement in visibility. ✅ “personal growth and self-knowledge” → Ranking in the first search positions.

5️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: Ester García Téllez has established itself as a benchmark in personalized psychological services thanks to SEO optimization. 🎯 Growth in the digital market: The strategy has attracted more potential customers and strengthened its online visibility. 🎯 Long-term SEO: The established base allows us to continue growing and improving our positioning.

📢 Do you want to boost your online business? Contact us!