At Artic Agency, we work to enhance the digital presence of specialized businesses through personalized websites and efficient SEO strategies. One of our latest projects has been with Dominika Home, the store founded by Dominika Niedbala, where we have carried out an SEO optimization strategy to improve its positioning and attract customers interested in sustainable furniture and decoration.

1️⃣ Project objective

The project focused on: ✔ Analysis and development of an SEO strategy, based on the search for specific keywords to improve visibility in search engines. ✔ Key page optimization of the website to strengthen Dominika Home's online presence in the sustainable furniture sector. ✔ Improved navigation and content structuring to offer a smoother experience to users and facilitate the discovery of featured products.

Thus, the website was worked on dominikahome.com, implementing an SEO strategy that allows you to attract customers interested in sustainable furniture and artisanal decoration.

2️⃣ SEO Strategy: Keyword Analysis and Content Optimization

To ensure better positioning, a thorough keyword analysis and competition study were carried out.

🔍 Selected strategic keywords: ✅ “sustainable wooden furniture” ✅ “artisanal decoration” ✅ “ecological furniture” ✅ “sustainable design sofas” ✅ “natural rattan garden furniture” ✅ “wooden dining tables” ✅ “sustainable home accessories”

📌 Main SEO optimization actions implemented: ✔ Content optimization in titles, meta descriptions and ALT attributes of images. ✔ Improvement of internal linking to facilitate navigation and enhance the main categories. ✔ Review and categorization of products to maximize their visibility in specific searches. ✔ Creation of a backlink strategy to strengthen the authority of the domain.

3️⃣ SEO Optimization of Key Pages

Each page of the website was optimized for specific keywords to improve its visibility in relevant searches:

📌 Sofas Page → View page 🔹 Content optimization to highlight the range of sustainable design sofas, highlighting its quality and ecological materials.

📌 Outdoor Furniture Page → View page 🔹 Implementation of SEO strategies to position terms related to natural rattan garden furniture i ecological outdoor tables.

📌 Home Page → View page 🔹 Improved content hierarchy to reinforce concepts such as handcrafted wooden furniture i ecological decoration.

4️⃣ Results Obtained

The implemented strategy has significantly improved Dominika Home's online presence, achieving an increase in organic traffic and a better ranking in searches related to sustainable furniture.

📊 Highlights: ✔ Significant increase in visibility in search engines. ✔ Increased qualified traffic to product pages. ✔ Attracting new customers interested in ecological furniture and artisanal decoration.

5️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: Dominika Home has established itself as a leading brand in sustainable furniture and quality decoration thanks to SEO optimization. 🎯 Growth in the digital market: The strategy has attracted more potential customers and strengthened its online presence. 🎯 Long-term SEO: The established base allows us to continue growing and improving our positioning.

💡 Recommended actions to continue growing: 📍 SEO-Friendly Content Creation → Publication of articles on sustainable design and ecological decoration. 📍 Backlink expansion → Generation of links on websites specializing in decoration and interior design. 📍 Constant optimization → Improved CTR in searches with many impressions but few clicks.

📌 Conclusion

With this project, Dominika Home has now had an SEO strategy fully optimized, focused on attract customers and consolidate itself as a benchmark in sustainable furniture and artisanal decoration.

A Artic Agency, we work so that each business can maximize its digital potential and obtain real results. 🚀

📢 Do you want to boost your online business? Contact us!