At Artic Agency, we work to enhance the digital presence of food companies through personalized websites and SEO strategies adapted to each business. One of our latest projects has been with Vilacuinats, A Catalan company that needed a Website and SEO for the Sale of Menus and Prepared Dishes.

We have worked together with the company to adapt the platform to its objectives and convey its philosophy of balanced and local food.

1️⃣ Project objective

The project focused on:
✔ Design and development of a personalized website, created jointly with Vilacuinats to reflect its identity and business model based on unique dishes and quality weekly menus.
✔ Implementing an SEO strategy, based on content optimization and improved positioning to attract customers interested in healthy and balanced prepared food.
✔ Key page optimization to improve visibility and facilitate user navigation within the website.

Thus, the website was developed vilacuinats.cat, combining a modern, clean and intuitive design with an effective SEO strategy to attract new customers and retain existing ones.

2️⃣ SEO Strategy and Website Optimization

To ensure better online visibility, a structured optimization of all key pages of the website has been carried out, ensuring smooth navigation and clear content for users.

📌 Home Page → Optimized to highlight the value proposition of Vilacuinats: unique and balanced dishes made with quality ingredients.

📌 Weekly Menu Page → Optimized to display the options available each week in an attractive and updated way, making it easier to consult and order.

🛠 Other SEO actions implemented:
✔ Installation and configuration of Rank Math PRO for advanced SEO management.
✔ Connection with Google Analytics and Google Search Console to monitor results and detect new opportunities.
✔ Optimization of Local SEO to strengthen your presence in geolocated searches and attract local customers.
✔ Image optimization with descriptive ALT tags to improve indexing.
✔ External linking strategy to strengthen domain authority.

3️⃣ Results Obtained

The strategy implemented has improved Vilacuinats' digital presence, achieving increased visibility and quality organic traffic to the website.

📊 Highlights:

✔ Significant increase in visibility in search engines.
✔ Increase qualified traffic to product and service pages.
✔ Attracting new customers interested in healthy prepared food.

4️⃣ Conclusions and Recommendations for the Future

🎯 Positive Results: Vilacuinats has established itself as a benchmark in weekly menus and quality prepared dishes thanks to personalized web design and the SEO strategy applied.
🎯 Sustained growth: The combination of Local SEO and engaging content has attracted both local audiences and new customers interested in healthy and convenient food options.
🎯 Long-term SEO: The SEO base created allows you to continue improving your positioning with regular actions and fresh content.

💡 Recommended actions to continue growing:
📍 Publication of SEO-Friendly content such as recipes, healthy eating tips and product news.
📍 Creation of backlink campaigns in directories and portals specialized in food and gastronomy.
📍 Continuous promotion on social networks to attract new customers and strengthen the brand.

With this project, Vilacuinats has now got a website fully optimized and personalized, with an SEO strategy focused on attract new customers and consolidate itself as a benchmark in weekly menus and quality prepared dishesIn addition, this website has been developed using the Digital kit, making the most of the digital tools available to optimize your online presence.

A Artic Agency, we work so that each business can maximize its digital potential and obtain real results. 🚀

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