A Artic Agency, we have developed a social media communication plan for Meraki Micro Aesthetics, the aesthetics center led by Alicia Salvo, located in Viladecans. This project is part of the digital solutions we offer within the program of Digital kit, with the aim of improving brand visibility and engagement through Instagram.

The profile chosen for the development of the campaign has been @meraki_estetica_micro, which reflects the brand's philosophy: combining advanced aesthetic technology with natural, vegan and organic cosmeticsWe worked closely with the team to establish a coherent visual line, a personalized editorial calendar, and a content strategy aligned with their target audience.

🎯 Project objectives

• Increase visibility from Meraki Micro Aesthetics on Instagram.
• Connect with the target audience through attractive, visual and informative content.
• Encourage interaction with followers and strengthen the digital community.
• Promote services and products from the center in a natural and close way.
• Create a strong digital identity, aligned with the brand's values: naturalness, professionalism and innovation.

🗓 Strategy and execution

During the established period (December 2023 to December 2024), a weekly publishing strategy adapted to the needs of the brand. This strategy has included:

• Adapting content to key events.
• Publications about facial and body treatments, promotions, beauty tips, testimonials and demonstration videos.
• Use of Reels, Stories and visual content that shows real results and builds trust.
• Creation of a close, professional and emotionally connected tone of communication with the audience.

📊 Results obtained

Thanks to the active management of the social network, Meraki Estètica Micro has achieved:

• Increase the number of followers and publications.
• Improve reach and interaction with highly visual and well-being-oriented content.
• Attract new potential customers through the organic promotion of innovative aesthetic services such as Hifu Liposonix or Medestec© radiofrequency.
• Consolidate its brand as a benchmark in ECO/BIO aesthetics in the Viladecans area and surrounding areas.

✅ Conclusions

This project has demonstrated that a well-structured and visually-careful social media strategy can have a great impact on digital presence of a local business. With the support of the Digital kit, Meraki Estètica Micro has been able to strengthen its brand, increase interest in its services and establish continuous and effective communication with its community.

A Artic Agency, we continue working to support projects like this, which unite passion, quality and commitment, helping them grow in the digital environment. 🚀