fromArtic Agency, we have developed a comprehensive strategy of social network management for GANTABANAX – Health Space, a center located in Reus and led by Adrià Llorach. This project has been carried out with the support of a grant from the Digital kit, and has focused on enhancing the visibility, interaction and positioning of the Instagram profile: @gantabanax.salut.reus.

The objective of the project has been strengthen the brand's digital presence, taking advantage of the great visual and emotional potential of Instagram to convey the values of holistic health, prevention, well-being and pediatric care.

🎯 Objective: Social networks for health spaces

• Increase the visibility and organic reach from GANTABANAX on Instagram.
• Generate engagement and interaction real with the community.
• Convey clearly and concisely medical and wellness services that the center offers.
• Share educational, emotional and visually appealing content, aligned with the brand's values.
• Position GANTABANAX as local reference in comprehensive health and child care.

🗓 Planning and execution

During the established publication period (from January 9, 2024 to January 9, 2025), a study has been carried out weekly content planning, publishing regularly every Tuesday. Special adaptations have also been made on designated dates (festivals, commemorations or internal activities of the center) to maintain relevant and current communication.

The strategy has included:

• Contents about pediatric prevention, osteopathy, nutrition and natural therapies.
• Publications about healthy lifestyle, therapeutic hiking and environmental care.
• Visual actions and storytelling with Stories, Reels and educational content.
• Creating a consistent brand image: use of corporate color (#77C1C5), clear typography and homogeneous graphic line.

📈 Results and metrics

The social media strategy implemented has allowed:

• Maintain a active and regular presence, with a friendly and professional tone.
• Increase organic reach and generate interest from the local public.
• To promote interaction through likes, comments, shares and clicks on links, thus measuring the effectiveness of the content.
• Strengthen the GANTABANAX brand image as a holistic and integrative health space in Reus.

✅ Conclusion

The project of social media management for GANTABANAX – Health Space has been a key tool to consolidate its digital presence, connect with its target audience and enhance its value proposition in the field of holistic health and pediatric care. With the support of the Digital kit, we have managed to design and execute a coherent, effective and 100% strategy aligned with the brand's objectives.

fromArtic Agency, we are proud to have contributed to this project, working with the GANTABANAX team to achieve visual, human and inspiring communication. 🌿