Cerrajería Metálica y Soldaduras Mostazo: Creation of the website and SEO strategy

A Artic Agency, we specialize in helping local businesses establish a solid and effective digital presence. One of our latest projects has been for Locksmithing and Welding Mostazo, a company specializing in metal locksmithing and welding in BarcelonaFor this client, we have developed a comprehensive strategy that includes the creation of a new website and SEO optimization focused on capturing organic traffic and improving its visibility in search engines.

1️⃣ Project objective

The main objective of this project was to give digital presence to Locksmithing and Welding Mostazo, offering you a modern and SEO-optimized website, focused on the keywords relevant to your business. In addition, we wanted to position your website in the top positions of Google by attract customers interested in metal locksmithing and welding services in Barcelona.

2️⃣ Domain registration and website creation

After an analysis of the industry and keywords, we registered the domain locksmithingandsoldaduras.com, a strategic choice that reflects the client's main services and facilitates organic positioning.

For the development of the website, we have created an attractive and functional site, optimized for user experience (UX) and SEO. The design of the page follows a clear and orderly structure, making it easier for users to navigate and find information about the services offered.

3️⃣ SEO strategy and competition analysis

To ensure that the website achieves a good position in search engines, we have carried out a comprehensive keyword research and a competition analysis. We have identified that, although there are generalist portals and directories that also offer locksmith services, there is no effective SEO optimization on many of these websites.

Based on this analysis, we decided to work on the following main keywords:
"Metal Locksmith in Barcelona"
“Welding in Barcelona”
"Metal Locksmith and Welding in Barcelona"

These keywords have allowed us focus on the content of the website to attract relevant traffic and better qualify visitors interested in these services.

🔍 Competitor websites analyzed:

  • mccerrajeria24h.com → A website for emergency locksmith services, but which does not specialize in metal locksmithing.
  • locksmithsbarcelona.com → A directory of locksmiths in Barcelona, but which does not specifically work in welding and metal locksmithing services.

This scenario has given us a competitive advantage, since our strategy has focused on position very specific services that the competition did not work on in depth.

4️⃣ SEO optimization and website ranking

We have structured the website strategically, assigning each page to a main keyword to maximize its positioning.

📌 man: https://cerrajeriaysoldaduras.com
Keyword: Locksmithing and Welding in Barcelona
💡 We have optimized the title, meta description, texts and images to include the main keyword.

📌 Welding Page: https://cerrajeriaysoldaduras.com/soldaduras-en-barcelona/
Keyword: Welding in Barcelona
💡 Specific content on metal welding services, highlighting the customer experience in this sector.

📌 Cerrajería Metalica page: https://cerrajeriaysoldaduras.com/cerrajeria-metalica-en-barcelona/
Keyword: Metal locksmith shop in Barcelona
💡 An optimized page has been created with information about materials, techniques and projects carried out.

📈 Other SEO actions implemented

Optimization of ALT and title of images to facilitate indexing by Google.
Strategic internal linking to improve the authority of pages on the web.
Indexing and configuration in Google Search Console to ensure that Google crawls the web correctly.
Publication in local directories to increase visibility in Barcelona.

5️⃣ Results and benefits for the client

🎯 Fast positioning: Thanks to prior research and solid SEO execution, the website has begun to rise quickly in search engine rankings.
🎯 Specific targeting: Focusing on metal locksmithing and welding services has allowed us to stand out from the competition.
🎯 Greater visibility: With a clear, modern and optimized website, the client can generate more contacts and convert more visits into customers.


📌 Conclusion

With this project, Locksmithing and Welding Mostazo has gone from having no digital presence to having one website optimized and ready to compete in the online market.

A Artic Agency, we ensure that each web creation and SEO project is based on a solid and effective strategy, helping our clients grow in the digital world.

🔗 Do you want us to develop your digital presence? Contact us! 🚀

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