Sastreria Lasarga: the benefits of 360º Marketing

At Artic Agency, we have had the pleasure of collaborating with Sastreria Lasarga, a company dedicated to dressing elegant men with their own style in Barcelona, thus demonstrating the benefits of 360º Marketing. Our goal was to embody their vision and turn it into a solid and effective digital presence. Below, we detail the processes, strategies and results obtained throughout this comprehensive project.

Lasarga tailoring is a team of young professionals trained in Barcelona, passionate about fashion and tailoring. Its mission is to fuse tradition and experience with the freshness and elegance of a new generation. They offer personalized tailoring services, where details are paramount.

360º Marketing Strategy

Web Development

The first step was to design and develop a website that reflected the essence of Sastreria Lasarga. We wanted the website to be sleek, modern and easy to navigate. We used a responsive design with an attractive visual approach that allowed users to easily explore the services offered. The site's architecture focused on user experience, with well-defined sections for services, testimonials, work gallery and an online store.

Local and Global SEO

We implemented an ongoing SEO strategy to ensure that Sastreria Lasarga appeared in relevant searches. This process included:

  • Continuous review of top SEO factors: We analyzed and adjusted key SEO elements on the website to maintain constant optimization.
  • SEO content optimization: We adapted the website content to comply with SEO best practices and align with the identified keywords.
  • Keyword research: We conducted extensive keyword research using tools such as SE Ranking and SemRush, ensuring that content conformed to the most relevant searches.
  • Quality link building: We found and established high quality links to improve website authority.
  • Registration and maintenance in online directories: We registered and optimized the presence of Sastreria Lasarga in more than 5 online directories every month, increasing its visibility.
  • Maintenance of the Search Console: We monitored and adjusted Search Console to ensure optimal website performance.
  • Support in Google Ads campaigns: We provided basic support to optimize advertising campaigns on Google, maximizing their efficiency and reach.
  • Optimization of internal links: We structured the internal links to improve the navigation of the site and the distribution of "link juice".

Marketing Strategy and Social Network Management

In addition to SEO, we implemented a comprehensive marketing strategy that included the management of social networks on Instagram and Facebook. This strategy consisted of:

  • Content creation: We developed visual and written content that reflected the brand and its values. The posts included high-quality images of the products, customer testimonials and special promotions.
  • Interaction with the Community: We managed the social media accounts, responding to comments and messages to maintain constant interaction with followers.
  • Advertising Campaigns: We designed and executed advertising campaigns on Instagram and Facebook to increase visibility and attract new customers.
  • Support in the Creation of Stories and Reels: We helped create dynamic and engaging content for Instagram stories and reels, increasing engagement.
the benefits of Marketing 360o Sastreria Lasarga: the benefits of Marketing 360º

Results Obtained

Thanks to these strategies, Sastreria Lasarga has seen a significant increase in its visibility and web traffic. The implementation of Local and global SEO it has allowed the website to rank better in search engines, while social media management has increased its reach and engagement.

Analysis of Results

We attach the traffic analysis of the last month, where you can see a constant growth in the number of visits and a greater interaction with the content. Below is a summary of monthly performance:

  • Increase in Traffic: Traffic to the web has shown continuous growth, with significant spikes on certain days, indicating the success of our strategic postings and campaigns.
  • Engagement in Social Networks: Interactions on Instagram and Facebook posts have increased, reflecting greater interest and connection with the audience.

Process and Strategies

During the development of the project, we focused on several key aspects:

  • Initial Analysis and Planning: we carried out a comprehensive analysis of the market and the competition to define a personalized strategy that would fit the objectives of Sastreria Lasarga.
  • Technical Implementation: We made sure the website was technically optimized for SEO, including loading speed, site structure and accessibility.
  • Monitoring and Continuous Adjustments: We used advanced tools to monitor the performance of the website and marketing campaigns, making adjustments as needed to maximize results.

Future and Expansion

We are committed to continuing to work with Sastreria Lasarga to continue improving its digital presence. We plan to expand our SEO and marketing strategies, exploring new opportunities and channels to reach more potential customers.

In addition, we have worked to improve the graphic image of the club, producing a presentation video and carrying out photo sessions of the board and staff for the web. This has added significant value to Sastreria Lasarga's digital presence, highlighting its professionalism and attention to detail.

Benefits of 360º Marketing

360º marketing has allowed Sastreria Lasarga not only to increase its visibility online, but also to strengthen its brand and better connect with its customers. With a well-defined and executed strategy, we have achieved:

  • Greater Scope and Visibility: Thanks to SEO and social media, the brand has reached a wider and more diverse audience.
  • Online Reputation Improvement: Producing quality content and constantly interacting with followers has improved brand perception.
  • Increase in Sales and Reservations: Improvements in the web and SEO have made the reservation and purchase process easier, increasing conversions.
  • Optimization of Resources: The use of SEO and marketing tools has allowed a more efficient and effective management of available resources.
  • Customer Loyalty: Continuous interaction on social networks and constant updating of web content have strengthened the relationship with customers, fostering their brand loyalty.

The project with Sastreria Lasarga has been a success thanks to the implementation of a well-planned and executed 360º marketing strategy. At Artic Agency, we are proud to have contributed to the fact that a brand as passionate and detailed as Sastreria Lasarga can reach more people and continue to grow in the digital market.

If you are interested in improving the digital presence of your business, do not hesitate to contact us. At Artic Agency, we are ready to take your brand to the next level.

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