At Artic Agency we believe that sustainability is not an option, but a responsibility. Our work has an impact and we want this impact to be positive, not only for our clients, but also for the planet. That is why we integrate environmental criteria into our daily decisions, projects and internal processes.
Our way of doing marketing seeks to improve the world, not just sell more. That's why we are committed to being an active part of the transition towards a more conscious, fair and environmentally friendly economy.
Our pillars of action
1. Digital, but with a conscience
We are a digital agency and we know that the Internet also pollutes. That's why:
- We work with web hosting services that offset emissions or use renewable energies.
- We optimize all websites to reduce their weight and digital footprint.
- We promote good practices to reduce the impact of digital marketing (such as less frequent but more relevant newsletters, or segmented and ethical advertising).
2. Remote office and responsible mobility
- Our working model is 100% teleworking from day one. This reduces transportation emissions and consumption of physical spaces.
- When we hold in-person meetings, we encourage the use of public and shared transportation.
3. Responsible purchasing and sustainable suppliers
- We prioritize local, ethical and sustainable collaborators and suppliers.
- We avoid the unnecessary use of physical materials (paper, merchandising, shipping, etc.) and, if we must use them, we choose recycled, biodegradable or responsibly produced options.
4. Education and awareness-raising
- We promote an internal culture of environmental respect with resources and training.
- We share content about sustainability with our community on social networks and blog.
5. Projects with positive impact
- We prioritize collaborating with brands and initiatives that have a social and environmental purpose.
- We evaluate the impact of our projects and recommend cleaner and more efficient digital solutions.
Specific actions
- Annual voluntary compensation of the agency's carbon footprint.
- Internal policy of zero paper.
- Systematic reduction of the weight of websites under development.
- Training in eco-web design and green UX for the technical team.
- Annual donation to environmental restoration or reforestation projects.
- Proactive proposals to clients to make their websites and communications more sustainable.
Our future commitment
We take responsibility for constantly evolving. We commit to:
- Audit our direct and indirect environmental impact annually.
- Reduce a minimum of 10% of our digital footprint each year.
- Publish a summarized sustainability report on the web in a transparent manner.
- Collaborate with local environmental entities on awareness-raising projects.
Because communicating is also caring.
We believe that marketing can be a tool at the service of the common good. We do not want to communicate at any cost, but rather do so with responsibility, coherence and respect for the planet we share.