{"id":3168,"date":"2026-10-08T13:07:47","date_gmt":"2026-10-08T11:07:47","guid":{"rendered":"https:\/\/articagency.com\/?p=3168"},"modified":"2026-10-08T13:08:17","modified_gmt":"2026-10-08T11:08:17","slug":"donar-accessos-agencia","status":"publish","type":"post","link":"https:\/\/articagency.com\/ca\/dar-accesos-agencia\/","title":{"rendered":"Com donar acc\u00e9s a la teva ag\u00e8ncia a Search Console, Analytics, Tag Manager, Google Ads i m\u00e9s (pas a pas)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Acabes de contractar una ag\u00e8ncia de m\u00e0rqueting i el primer que et demanen s\u00f3n accessos. \u00c9s normal: sense dades del Search Console, Analytics o Google Ads, qualsevol estrat\u00e8gia \u00e9s una suposici\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La bona not\u00edcia \u00e9s que no heu de compartir cap contrasenya. Cada eina permet afegir a l&#039;ag\u00e8ncia com a usuari, amb el m\u00e0xim nivell de perm\u00eds, i treure&#039;l quan vulguis. En aquesta guia us expliquem com fer-ho, eina per eina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Abans de comen\u00e7ar: tres regles<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La teva empresa sempre \u00e9s la propiet\u00e0ria.<\/strong> Els comptes han d&#039;estar creats amb un correu electr\u00f2nic corporatiu vostre, mai amb el de l&#039;ag\u00e8ncia ni amb el d&#039;un empleat que se&#039;n pugui anar.<\/li>\n\n\n\n<li><strong>D\u00f3na acc\u00e9s a un email nominal.<\/strong> Demaneu a l&#039;ag\u00e8ncia l&#039;adre\u00e7a exacta (sol ser un Gmail o Google Workspace de l&#039;equip) i afegiu-hi sempre la mateixa.<\/li>\n\n\n\n<li><strong>D\u00f3na sempre el m\u00e0xim nivell de perm\u00eds.<\/strong> Administrador o propietari segons l&#039;eina. Amb permisos limitats, l&#039;ag\u00e8ncia no pot enlla\u00e7ar Analytics amb Google Ads, publicar etiquetes, verificar el domini ni crear integracions, i cada bloqueig retarda el projecte dies o setmanes. El m\u00e0xim perm\u00eds no et treu la propietat: el pots retirar quan vulguis.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quins accessos necessita la teva ag\u00e8ncia segons el servei<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No cal donar-ho tot el primer dia: nom\u00e9s all\u00f2 que necessita cada servei contractat.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Servei<\/th><th>Accessos necessaris<\/th><\/tr><tr><td>SEO i SEO per a IA (GEO)<\/td><td>Search Console, Analytics 4, Business Profile, web (CMS) i DNS del domini<\/td><\/tr><tr><td>Google Ads i Paid Media<\/td><td>Google Ads, Merchant Center, Tag Manager, Analytics 4 i gestor de galetes<\/td><\/tr><tr><td>Xarxes socials i Ads socials<\/td><td>Meta Business, LinkedIn i YouTube<\/td><\/tr><tr><td>Disseny web i ecommerce<\/td><td>CMS (WordPress, Wix, Shopify o PrestaShop), hosting, domini\/DNS i Cloudflare<\/td><\/tr><tr><td>Anal\u00edtica i CRO<\/td><td>Analytics 4, Tag Manager i Looker Studio<\/td><\/tr><tr><td>Automatitzaci\u00f3, CRM i IA<\/td><td>Holded, HubSpot, GoHighLevel, Breu o Mailchimp<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Google Search Console<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search Console mostra per quines cerques apareix la teva web a Google i quins errors impedeixen que s&#039;indexi. \u00c9s la primera eina que revisa qualsevol ag\u00e8ncia SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per donar-hi acc\u00e9s has de ser propietari de la propietat.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Entra a <a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener\">Search Console<\/a> i selecciona la propietat de la teva web.<\/li>\n\n\n\n<li>Al men\u00fa lateral, v\u00e9s a <strong>Configuraci\u00f3 \u2192 Usuaris i permisos<\/strong>.<\/li>\n\n\n\n<li>Fes clic a <strong>Afegir usuari<\/strong>.<\/li>\n\n\n\n<li>Escriu el correu electr\u00f2nic de l&#039;ag\u00e8ncia.<\/li>\n\n\n\n<li>Trieu el perm\u00eds i premeu <strong>Afegir<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quin perm\u00eds donar: Propietari.<\/strong> \u00c9s el nivell m\u00e9s alt: permet veure totes les dades, enviar sitemaps, validar errors, gestionar vinculacions amb Analytics i Google Ads i fer servir les eines de canvi de domini o retirada d&#039;URLs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Google Analytics 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Analytics 4 mesura qu\u00e8 fan les visites a la teva web: d&#039;on arriben, quines p\u00e0gines veuen i quantes acaben en un formulari o una trucada. Sense acc\u00e9s, l&#039;ag\u00e8ncia no pot saber quin canal us porta negoci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pots donar acc\u00e9s a tot el compte o nom\u00e9s a una propietat. Si tens una sola web, d\u00f3na acc\u00e9s a la propietat.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Entra a <a href=\"https:\/\/analytics.google.com\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> i prem la icona de roda <strong>Administrar<\/strong> (a baix a l&#039;esquerra).<\/li>\n\n\n\n<li>A la columna de la propietat, fes clic a <strong>Gesti\u00f3 de l&#039;acc\u00e9s a la propietat<\/strong> (o <em>al compte<\/em> si vols donar acc\u00e9s a tot).<\/li>\n\n\n\n<li>Clica el bot\u00f3 <strong>+<\/strong> i tria <strong>Afegir usuaris<\/strong>.<\/li>\n\n\n\n<li>Escriu el correu electr\u00f2nic de l&#039;ag\u00e8ncia i marca <strong>Notificar als nous usuaris per correu<\/strong>.<\/li>\n\n\n\n<li>Trieu el rol i premeu <strong>Afegir<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quin rol donar: Administrador.<\/strong> GA4 t\u00e9 cinc rols, de m\u00e9s a menys permisos. Recomanem sempre el m\u00e9s alt, a nivell de compte:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Rol<\/th><th>Qu\u00e8 pot fer<\/th><\/tr><tr><td><strong>Administrador (recomanat)<\/strong><\/td><td>Tot: esdeveniments, conversions, audi\u00e8ncies, vinculacions amb Google Ads, Search Console i BigQuery, i gesti\u00f3 d&#039;usuaris<\/td><\/tr><tr><td>Editor<\/td><td>Configurar la propietat, sense gestionar usuaris<\/td><\/tr><tr><td>M\u00e0rqueting<\/td><td>Crear audi\u00e8ncies i conversions per a campanyes<\/td><\/tr><tr><td>Analista<\/td><td>Crear informes i exploracions<\/td><\/tr><tr><td>Lector<\/td><td>Nom\u00e9s veure informes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Google Tag Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tag Manager \u00e9s el gestor d&#039;etiquetes: permet instal\u00b7lar el codi d&#039;Analytics, Google Ads, Meta o LinkedIn i mesurar formularis, clics al tel\u00e8fon o desc\u00e0rregues de cat\u00e0leg sense tocar el web.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Entra a <a href=\"https:\/\/tagmanager.google.com\" target=\"_blank\" rel=\"noopener\">Tag Manager<\/a> i obre el teu compte.<\/li>\n\n\n\n<li>Aneu a la pestanya <strong>Administrar<\/strong>.<\/li>\n\n\n\n<li>A la columna del compte, fes clic a <strong>Gesti\u00f3 d&#039;usuaris<\/strong>.<\/li>\n\n\n\n<li>Clica <strong>+<\/strong> \u2192 <strong>Afegir usuaris<\/strong> i escriu el correu electr\u00f2nic de l&#039;ag\u00e8ncia.<\/li>\n\n\n\n<li>A <em>Permisos del compte<\/em> <strong>tria Administrador<\/strong>.<\/li>\n\n\n\n<li>A <em>Permisos del contenidor<\/em>, activa el contenidor de la teva web i tria el nivell.<\/li>\n\n\n\n<li>Clica <strong>Convidar<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quin perm\u00eds donar: Administrador de compte i Publicar al contenidor.<\/strong> \u00c9s el nivell m\u00e9s alt: l&#039;ag\u00e8ncia pot crear, provar i publicar etiquetes, i gestionar els entorns i els usuaris sense esperar ning\u00fa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Google Ads el m\u00e9s habitual no \u00e9s afegir un usuari, sin\u00f3 vincular el vostre compte al compte d&#039;administrador (MCC) de l&#039;ag\u00e8ncia. Aix\u00ed, l&#039;ag\u00e8ncia gestiona les campanyes i la facturaci\u00f3 segueix al teu nom.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Demana a l&#039;ag\u00e8ncia el <strong>ID de client<\/strong> del teu compte (deu d\u00edgits, a dalt a la dreta) o d\u00f3na-ho tu.<\/li>\n\n\n\n<li>L&#039;ag\u00e8ncia us envia una sol\u00b7licitud de vinculaci\u00f3 des del vostre MCC.<\/li>\n\n\n\n<li>Al vostre compte de Google Ads, aneu a <strong>Administrador \u2192 Acc\u00e9s i seguretat<\/strong>.<\/li>\n\n\n\n<li>Obre la pestanya <strong>Gestors<\/strong>, revisa la sol\u00b7licitud i prem <strong>Acceptar<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Si a m\u00e9s vols donar acc\u00e9s a una persona concreta, a la mateixa pantalla, pestanya <strong>Usuaris<\/strong>, prem <strong>+<\/strong>, escriu el seu email i tria <strong>Administrador<\/strong>, el nivell m\u00e9s alt: permet gestionar campanyes, conversions, vinculacions i usuaris.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Google Business Profile <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La fitxa de Google, que fins a finals de 2021 es deia Google My Business, \u00e9s la que apareix a Maps ia les cerques amb el teu nom. A B2B suma confian\u00e7a i ressenyes.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Busca el nom de la teva empresa a Google amb la sessi\u00f3 iniciada, o entra a <a href=\"https:\/\/business.google.com\" target=\"_blank\" rel=\"noopener\">business.google.com<\/a>.<\/li>\n\n\n\n<li>Obre el men\u00fa de tres punts del perfil i tria <strong>Configuraci\u00f3 del perfil<\/strong>.<\/li>\n\n\n\n<li>Entra a <strong>Persones i acc\u00e9s<\/strong> i prem <strong>Afegir<\/strong>.<\/li>\n\n\n\n<li>Escriu l&#039;email de l&#039;ag\u00e8ncia, tria <strong>Propietari<\/strong> i prem <strong>Convidar<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">No cedeixis el rol de <em>Propietari principal<\/em>: ha de quedar sempre a la teva empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Meta (Facebook i Instagram)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Meta no s&#039;afegeix cada persona de l&#039;ag\u00e8ncia per separat: s&#039;afegeix a l&#039;ag\u00e8ncia com a soci des del Business Manager. Aix\u00ed, quan canvi\u00ef alg\u00fa al seu equip, no haur\u00e0s de fer res.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Demana a l&#039;ag\u00e8ncia la seva <strong>ID de negoci<\/strong> de Meta.<\/li>\n\n\n\n<li>Entra a <a href=\"https:\/\/business.facebook.com\/settings\" target=\"_blank\" rel=\"noopener\">Configuraci\u00f3 del negoci<\/a> amb el teu portfoli empresarial.<\/li>\n\n\n\n<li>Ves a <strong>Usuaris \u2192 Socis<\/strong> i prem <strong>Afegir \u2192 Donar acc\u00e9s als teus actius a un soci<\/strong>.<\/li>\n\n\n\n<li>Enganxa l&#039;ID de negoci de l&#039;ag\u00e8ncia.<\/li>\n\n\n\n<li>Seleccioneu els actius a compartir: p\u00e0gina de Facebook, compte d&#039;Instagram, compte publicitari i conjunt de dades (p\u00edxel).<\/li>\n\n\n\n<li>Trieu els permisos de cada actiu i deseu.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quin perm\u00eds donar: control total a tots els actius.<\/strong> \u00c9s el nivell m\u00e9s alt: l&#039;ag\u00e8ncia pot gestionar campanyes, publicar contingut, configurar el p\u00edxel i l&#039;API de conversions i verificar-ne el domini.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. LinkedIn (p\u00e0gina d&#039;empresa i Campaign Manager)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A B2B, LinkedIn \u00e9s el canal on hi ha els decisors. S\u00f3n dos accessos diferents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u00e0gina d&#039;empresa:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Entra a la teva p\u00e0gina com a administrador i prem <strong>Par\u00e0metres \u2192 Administrar administradors<\/strong>.<\/li>\n\n\n\n<li>Clica <strong>Afegir administrador<\/strong> i cerca el perfil de la persona de l&#039;ag\u00e8ncia.<\/li>\n\n\n\n<li>Tria <strong>Superadministrador, el nivell m\u00e9s alt<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Campaign Manager (anuncis):<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Entra a <a href=\"https:\/\/www.linkedin.com\/campaignmanager\" target=\"_blank\" rel=\"noopener\">Campaign Manager<\/a> i obre el compte publicitari.<\/li>\n\n\n\n<li>Ves a <strong>Administrar acc\u00e9s<\/strong> des del men\u00fa del compte.<\/li>\n\n\n\n<li>Afegeix la persona de l&#039;ag\u00e8ncia amb el rol <strong>Gestor de compte, el nivell m\u00e9s alt<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">En tots dos casos, la persona de l&#039;ag\u00e8ncia ha de tenir un perfil de LinkedIn actiu; no es convida per correu electr\u00f2nic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. La teva web (WordPress)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per millorar el SEO on-page, la velocitat o crear landings, lag\u00e8ncia necessita entrar a la web. A WordPress es fa creant un usuari propi, mai compartint el teu.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Entra a l&#039;escriptori de WordPress (el teudomini.com\/wp-admin).<\/li>\n\n\n\n<li>Ves a <strong>Usuaris \u2192 Afegir nou<\/strong>.<\/li>\n\n\n\n<li>Escriu el correu electr\u00f2nic de l&#039;ag\u00e8ncia i un nom d&#039;usuari identificable (per exemple, <em>ag\u00e8ncia-artic<\/em>).<\/li>\n\n\n\n<li>Trieu el perfil <strong>Administrador, el m\u00e9s alt: permet instal\u00b7lar plugins, tocar la plantilla i optimitzar la velocitat<\/strong>.<\/li>\n\n\n\n<li>Marca <strong>Enviar av\u00eds a l&#039;usuari<\/strong> i prem <strong>Afegir nou usuari<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Si l&#039;ag\u00e8ncia tamb\u00e9 ha de treballar al servidor (c\u00f2pies de seguretat, migracions, velocitat), crea un usuari FTP\/SFTP o de hosting a part, mai no des de l&#039;acc\u00e9s principal del prove\u00efdor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Holded o el teu CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si l&#039;ag\u00e8ncia connectar\u00e0 els formularis de la web amb vendes, o automatitzar processos, necessitareu entrar al vostre CRM o ERP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Holded, v\u00e9s a <strong>Configuraci\u00f3 \u2192 Usuaris<\/strong>, convida a l&#039;email de l&#039;ag\u00e8ncia i d\u00f3na permisos de <strong>administrador<\/strong>. A ARTIC, com <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/articagency.com\/ca\/agencia\/holded\/\">Holded Solution Partners<\/a>, aix\u00ed podem configurar m\u00f2duls, automatitzacions i integracions sense bloquejos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Google Merchant Center<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vens productes online (recanvis, material, subministraments), Merchant Center \u00e9s on viu el teu cat\u00e0leg per a Google Shopping i les campanyes Performance Max.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Entra a <a href=\"https:\/\/merchants.google.com\" target=\"_blank\" rel=\"noopener\">Merchant Center<\/a> i obre la icona de roda <strong>Configuraci\u00f3<\/strong>.<\/li>\n\n\n\n<li>Ves a <strong>Persones i acc\u00e9s<\/strong> i prem <strong>Afegir persona<\/strong>.<\/li>\n\n\n\n<li>Escriu el correu electr\u00f2nic de l&#039;ag\u00e8ncia.<\/li>\n\n\n\n<li>Tria <strong>Administrador, el nivell m\u00e9s alt: permet gestionar el feed, els programes i les vinculacions amb Google Ad<\/strong>s.<\/li>\n\n\n\n<li>Clica <strong>Afegir<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s, l&#039;ag\u00e8ncia enlla\u00e7ar\u00e0 Merchant Center amb el vostre compte de Google Ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11. Domini, DNS, Cloudflare i hosting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s l&#039;acc\u00e9s que s&#039;oblida m\u00e9s i el que m\u00e9s bloqueja. Cal per verificar el domini a Search Console ia Meta, configurar el correu electr\u00f2nic (SPF, DKIM, DMARC), migrar una web o millorar la seva velocitat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Registrador del domini<\/strong> (DonDominio, Arsys, IONOS, GoDaddy\u2026): molts no permeten usuaris addicionals. El m\u00e9s segur \u00e9s que l&#039;ag\u00e8ncia t&#039;envi\u00ef el registre DNS exacte i ho afegeixis tu, o fer-ho junts en una trucada de v\u00eddeo.<\/li>\n\n\n\n<li><strong>Cloudflare:<\/strong> v\u00e9s a <strong>Gestionar compte \u2192 Membres<\/strong>, prem <strong>Convidar<\/strong>, escriu l&#039;email de l&#039;ag\u00e8ncia i tria <em>el rol Administrador<\/em>.<\/li>\n\n\n\n<li><strong>Hosting<\/strong> (cPanel, Plesk o panell del prove\u00efdor): crea un <strong>usuari FTP\/SFTP<\/strong> o un subusuari amb acc\u00e9s complet a la web ia les bases de dades. Mai no donis l&#039;usuari principal del contracte.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">12. Altres gestors de web i botigues en l\u00ednia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si la teva web no \u00e9s a WordPress, el proc\u00e9s \u00e9s igual de senzill:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Plataforma<\/th><th>On es d\u00f3na l&#039;acc\u00e9s<\/th><th>Perm\u00eds recomanat<\/th><\/tr><tr><td>Wix<\/td><td>Configuraci\u00f3 \u2192 Rols i permisos \u2192 Convidar persones<\/td><td>Administrador (copropietari)<\/td><\/tr><tr><td>Shopify<\/td><td>L&#039;ag\u00e8ncia us envia una sol\u00b7licitud de col\u00b7laborador; l&#039;acceptes a Configuraci\u00f3 \u2192 Usuaris<\/td><td>Col\u00b7laborador amb tots els permisos<\/td><\/tr><tr><td>WooCommerce<\/td><td>Usuaris \u2192 Afegir nou (en WordPress)<\/td><td>Administrador<\/td><\/tr><tr><td>PrestaShop<\/td><td>Par\u00e0metres avan\u00e7ats \u2192 Equip \u2192 Afegir nou empleat<\/td><td>SuperAdmin<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Shopify, l&#039;acc\u00e9s de col\u00b7laborador no ocupa una llic\u00e8ncia d&#039;usuari del vostre pla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">13. CRM i email m\u00e0rqueting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Perqu\u00e8 els leads de la web arribin a vendes i es nodreixin amb emails autom\u00e0tics, l&#039;ag\u00e8ncia necessita entrar al teu CRM o la teva eina de email.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Eina<\/th><th>On es d\u00f3na l&#039;acc\u00e9s<\/th><th>Perm\u00eds recomanat<\/th><\/tr><tr><td>HubSpot<\/td><td>Configuraci\u00f3 \u2192 Usuaris i equips \u2192 Crear usuari<\/td><td>Superadministrador<\/td><\/tr><tr><td>GoHighLevel<\/td><td>Subcompte \u2192 Configuraci\u00f3 \u2192 El meu equip \u2192 Afegir empleat<\/td><td>Administrador<\/td><\/tr><tr><td>Breu<\/td><td>Configuraci\u00f3 \u2192 Usuaris \u2192 Convidar usuari<\/td><td>Administrador (tots els permisos)<\/td><\/tr><tr><td>Mailchimp<\/td><td>Perfil \u2192 Configuraci\u00f3 \u2192 Usuaris \u2192 Convidar usuari<\/td><td>Admin<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Amb permisos d&#039;administrador, l&#039;ag\u00e8ncia pot connectar formularis, crear automatitzacions i integrar el CRM amb la web i Holded sense esperar que alg\u00fa l&#039;habiliti cada m\u00f2dul.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">14. Gestor de cookies (Cookiebot, CookieYes\u2026)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Des de 2024, Google exigeix el <strong>Mode de consentiment v2<\/strong> per mesurar i fer rem\u00e0rqueting amb usuaris de la Uni\u00f3 Europea. Si el vostre banner de cookies no est\u00e0 ben configurat, Analytics i Google Ads perden dades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al panell de Cookiebot, CookieYes o similar, v\u00e9s a la secci\u00f3 de <strong>Usuaris<\/strong> o <strong>Equip<\/strong> i convida a l&#039;email de l&#039;ag\u00e8ncia com a administrador.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Checklist: accessos per a la teva ag\u00e8ncia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marca cada acc\u00e9s a mesura que ho concedeixis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Search Console: <strong>Propietari<\/strong><\/li>\n\n\n\n<li>Google Analytics 4: <strong>Administrador<\/strong> del compte<\/li>\n\n\n\n<li>Google Tag Manager: <strong>Administrador<\/strong> de compte + <strong>Publicar<\/strong> al contenidor<\/li>\n\n\n\n<li>Google Ads: vinculaci\u00f3 amb l&#039;MCC de l&#039;ag\u00e8ncia + usuari <strong>Administrador<\/strong><\/li>\n\n\n\n<li>Google Business Profile (abans Google My Business): <strong>Propietari<\/strong><\/li>\n\n\n\n<li>Meta Business: ag\u00e8ncia afegida com <strong>soci<\/strong> amb <strong>control total<\/strong> en p\u00e0gina, Instagram, compte publicitari i p\u00edxel<\/li>\n\n\n\n<li>LinkedIn: <strong>Superadministrador<\/strong> de la p\u00e0gina + <strong>Gestor de compte<\/strong> a Campaign Manager<\/li>\n\n\n\n<li>Web (WordPress, Wix, Shopify o PrestaShop): <strong>Administrador<\/strong><\/li>\n\n\n\n<li>Holded: <strong>Administrador<\/strong><\/li>\n\n\n\n<li>Google Merchant Center: <strong>Administrador<\/strong><\/li>\n\n\n\n<li>Domini, DNS, Cloudflare i hosting: <strong>Administrador<\/strong> o usuari amb acc\u00e9s complet<\/li>\n\n\n\n<li>CRM i email (HubSpot, GoHighLevel, Breu, Mailchimp): <strong>Administrador<\/strong><\/li>\n\n\n\n<li>Gestor de cookies: <strong>Administrador<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Errors freq\u00fcents en donar acc\u00e9s<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compartir la contrasenya.<\/strong> Perds el control, salten les alertes de seguretat i no sabr\u00e0s qui ha fet cada canvi.<\/li>\n\n\n\n<li><strong>Que el compte estigui a nom de lag\u00e8ncia.<\/strong> Si canvieu un dia de prove\u00efdor, podeu perdre anys de dades d&#039;Analytics o l&#039;historial de Google Ads.<\/li>\n\n\n\n<li><strong>Donar acc\u00e9s a un empleat que ja no hi \u00e9s.<\/strong> Abans de comen\u00e7ar, revisa qui t\u00e9 acc\u00e9s i elimina qui ja no ho necessiti.<\/li>\n\n\n\n<li><strong>Quedar curt amb els permisos.<\/strong> Un rol de lector o editor obliga a demanar m\u00e9s accessos a meitat del projecte i retarda la posada en marxa. D\u00f3na el m\u00e0xim nivell des del primer dia.<\/li>\n\n\n\n<li><strong>No retirar accessos en acabar.<\/strong> Quan acabi una col\u00b7laboraci\u00f3, treu els usuaris a cada eina: triga cinc minuts.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntes freq\u00fcents<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9s segur donar acc\u00e9s a una ag\u00e8ncia a Google Analytics?<\/strong> S\u00ed, si d\u00f3nes acc\u00e9s com a usuari a un email de l&#039;ag\u00e8ncia i mai no comparteixes la teva contrasenya. Pots veure qu\u00e8 fa i retirar l&#039;acc\u00e9s quan vulguis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quin perm\u00eds necessita una ag\u00e8ncia SEO a Search Console?<\/strong> Propietari, el nivell m\u00e9s alt. Aix\u00ed pot gestionar vinculacions, validar errors i fer servir totes les eines sense dependre de tu, i tu segueixes sent el propietari verificat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Perdo les meves campanyes de Google Ads si canvio d&#039;ag\u00e8ncia?<\/strong> No, si el compte \u00e9s teu i nom\u00e9s est\u00e0 vinculat al MCC de l&#039;ag\u00e8ncia. En desvincular-la, conserves campanyes, historial i facturaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quan es triga a donar tots els accessos?<\/strong> Uns cinc minuts per ferramenta. Amb les b\u00e0siques (Search Console, Analytics, Tag Manager, Google Ads i Business Profile), menys de mitja hora; la resta, nom\u00e9s si contractes els serveis que les usen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qu\u00e8 faig si no s\u00e9 qui \u00e9s el propietari dels meus comptes?<\/strong> \u00c9s m\u00e9s habitual del que sembla, sobretot si la web la va fer una altra ag\u00e8ncia. Una ag\u00e8ncia com ARTIC pot ajudar-te a recuperar la propietat verificant el domini o sol\u00b7licitant-la a Google i Meta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T&#039;ajudem a fer-ho?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A ARTIC comencem cada projecte B2B amb una trucada d&#039;onboarding on et guiem en tots aquests accessos, pas a pas i en directe. Despr\u00e9s, a la primera setmana, t&#039;entreguem un diagn\u00f2stic de la teva SEO, la teva anal\u00edtica i les teves campanyes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/articagency.com\/ca\/contactar\/\">Contacta amb ARTIC<\/a> o truca&#039;ns al +34 93 049 68 32.<\/p>","protected":false},"excerpt":{"rendered":"<p>Acabas de contratar una agencia de marketing y lo primero que te piden son accesos. Es normal: sin datos de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artic"],"_links":{"self":[{"href":"https:\/\/articagency.com\/ca\/wp-json\/wp\/v2\/posts\/3168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/articagency.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.com\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.com\/ca\/wp-json\/wp\/v2\/comments?post=3168"}],"version-history":[{"count":1,"href":"https:\/\/articagency.com\/ca\/wp-json\/wp\/v2\/posts\/3168\/revisions"}],"predecessor-version":[{"id":3169,"href":"https:\/\/articagency.com\/ca\/wp-json\/wp\/v2\/posts\/3168\/revisions\/3169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.com\/ca\/wp-json\/wp\/v2\/media\/3170"}],"wp:attachment":[{"href":"https:\/\/articagency.com\/ca\/wp-json\/wp\/v2\/media?parent=3168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/articagency.com\/ca\/wp-json\/wp\/v2\/categories?post=3168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/articagency.com\/ca\/wp-json\/wp\/v2\/tags?post=3168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}