{"id":2815,"date":"2026-05-05T13:53:47","date_gmt":"2026-05-05T11:53:47","guid":{"rendered":"https:\/\/articagency.com\/?p=2815"},"modified":"2026-05-05T13:53:49","modified_gmt":"2026-05-05T11:53:49","slug":"artic-integra-roicom-un-pas-estrategic-cap-a-una-agencia-mes-solida-especialitzada-i-orientada-a-resultats","status":"publish","type":"post","link":"https:\/\/articagency.com\/ca\/artic-integra-roicom-un-paso-estrategico-hacia-una-agencia-mas-solida-especializada-y-orientada-a-resultados\/","title":{"rendered":"ARTIC integra Roicom: un pas estrat\u00e8gic cap a una ag\u00e8ncia m\u00e9s s\u00f2lida, especialitzada i orientada a resultats"},"content":{"rendered":"<p>A ARTIC seguim avan\u00e7ant amb un objectiu clar: ajudar els nostres clients a cr\u00e9ixer amb estrat\u00e8gies digitals cada vegada m\u00e9s completes, eficients i orientades a negoci.<\/p>\n\n\n\n<p>Avui volem compartir una fita important a la nostra traject\u00f2ria: la integraci\u00f3 de Roicom (roicom.digital) dins de ARTIC, a trav\u00e9s d&#039;un proc\u00e9s de fusi\u00f3 per absorci\u00f3 que marca un abans i un despr\u00e9s en el nostre creixement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una operaci\u00f3 estrat\u00e8gica, no nom\u00e9s un creixement<\/strong><\/h2>\n\n\n\n<p>La incorporaci\u00f3 de <a href=\"https:\/\/roicom.digital\" target=\"_blank\" rel=\"noopener\">Roicom<\/a> no respon \u00fanicament a una ampliaci\u00f3 dequip o cartera de clients. \u00c9s una decisi\u00f3 estrat\u00e8gica que ens permet refor\u00e7ar capacitats clau i consolidar la nostra posici\u00f3 com a partner digital de refer\u00e8ncia.<\/p>\n\n\n\n<p>Aquesta operaci\u00f3 ens ha perm\u00e8s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ampliar de manera significativa la cartera de clients<\/li>\n\n\n\n<li>incorporar talent especialitzat<\/li>\n\n\n\n<li>refor\u00e7ar serveis clau amb m\u00e9s profunditat t\u00e8cnica<\/li>\n<\/ul>\n\n\n\n<p>Per\u00f2, sobretot, ens ha perm\u00e8s evolucionar com a organitzaci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Refor\u00e7 clau a paid media i ecommerce<\/strong><\/h2>\n\n\n\n<p>Un dels grans impactes d\u201faquesta integraci\u00f3 ha estat l\u201fenfortiment de l\u201f\u00e0rea de paid media, on Roicom comptava amb una s\u00f2lida experi\u00e8ncia.<\/p>\n\n\n\n<p>Aix\u00f2 ens permet oferir campanyes m\u00e9s avan\u00e7ades, millor optimitzades i amb m\u00e9s capacitat d&#039;impacte real en els resultats dels nostres clients.<\/p>\n\n\n\n<p>A m\u00e9s, hem ampliat significativament la nostra pres\u00e8ncia a l&#039;\u00e0mbit ecommerce, incorporant nous projectes, coneixement especialitzat i una visi\u00f3 m\u00e9s completa del cicle de venda digital.<\/p>\n\n\n\n<p>En un entorn cada cop m\u00e9s competitiu, aquesta combinaci\u00f3 de performance i estrat\u00e8gia resulta clau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Especialitzaci\u00f3 en sectors estrat\u00e8gics: construcci\u00f3, industrial i B2B<\/strong><\/h2>\n\n\n\n<p>Paral\u00b7lelament, a ARTIC hem refor\u00e7at el nostre focus en sectors com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>construcci\u00f3<\/li>\n\n\n\n<li>immobiliari<\/li>\n\n\n\n<li>ind\u00fastria (B2B)<\/li>\n<\/ul>\n\n\n\n<p>Aquests sectors comparteixen una caracter\u00edstica comuna: requereixen estrat\u00e8gies digitals molt m\u00e9s complexes que les convencionals.<\/p>\n\n\n\n<p>Parlem de processos de decisi\u00f3 llargs, m\u00faltiples interlocutors, captaci\u00f3 de leads qualificats i una forta integraci\u00f3 amb la part comercial.<\/p>\n\n\n\n<p>Gr\u00e0cies a aquesta integraci\u00f3, avui estem m\u00e9s ben preparats per abordar aquests reptes amb una proposta de valor molt m\u00e9s s\u00f2lida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u00e9s enll\u00e0 del m\u00e0rqueting: integraci\u00f3 amb el proc\u00e9s comercial<\/strong><\/h2>\n\n\n\n<p>Un dels pilars diferencials de ARTIC \u00e9s entendre el m\u00e0rqueting com una pe\u00e7a dins del proc\u00e9s global de venda.<\/p>\n\n\n\n<p>Per aix\u00f2, no ens limitem a generar leads.<\/p>\n\n\n\n<p>Amb la creaci\u00f3 del nostre departament de setters, acompanyem els nostres clients en tot el proc\u00e9s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>captaci\u00f3 d&#039;oportunitats<\/li>\n\n\n\n<li>contacte inicial<\/li>\n\n\n\n<li>validaci\u00f3 de leads<\/li>\n\n\n\n<li>qualificaci\u00f3 comercial<\/li>\n<\/ul>\n\n\n\n<p>Aquest enfocament ens permet assegurar que els resultats no es quedin en m\u00e8triques, sin\u00f3 que es tradueixin en oportunitats reals de negoci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Incorporaci\u00f3 de talent i noves capacitats<\/strong><\/h2>\n\n\n\n<p>La integraci\u00f3 de Roicom tamb\u00e9 ha suposat la incorporaci\u00f3 de nous perfils a l&#039;equip, refor\u00e7ant \u00e0rees clau i aportant noves maneres de treballar.<\/p>\n\n\n\n<p>Aquest creixement ha anat acompanyat de la consolidaci\u00f3 de nous departaments, especialment a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>automatitzaci\u00f3 de processos<\/li>\n\n\n\n<li>intel\u00b7lig\u00e8ncia artificial<\/li>\n\n\n\n<li>optimitzaci\u00f3 de funnels de conversi\u00f3<\/li>\n<\/ul>\n\n\n\n<p>El nostre objectiu \u00e9s clar: ser m\u00e9s eficients, m\u00e9s estrat\u00e8gics i m\u00e9s \u00fatils pels nostres clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cr\u00e9ixer sense perdre l&#039;ess\u00e8ncia<\/strong><\/h2>\n\n\n\n<p>A ARTIC tenim molt clar que cr\u00e9ixer no \u00e9s nom\u00e9s sumar.<\/p>\n\n\n\n<p>\u00c9s millorar.<\/p>\n\n\n\n<p>Per aix\u00f2 aquest proc\u00e9s s&#039;ha dut a terme mantenint els nostres valors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>proximitat amb el client<\/li>\n\n\n\n<li>orientaci\u00f3 a resultats<\/li>\n\n\n\n<li>transpar\u00e8ncia<\/li>\n\n\n\n<li>cultura d&#039;equip<\/li>\n<\/ul>\n\n\n\n<p>Volem continuar sent una ag\u00e8ncia \u00e0gil, implicada i amb capacitat d&#039;adaptar-nos a cada projecte, fins i tot a mesura que creixem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mirant cap al futur<\/strong><\/h2>\n\n\n\n<p>La integraci\u00f3 de Roicom \u00e9s un pas m\u00e9s dins un projecte amb visi\u00f3 a llarg termini.<\/p>\n\n\n\n<p>Ens permet afrontar nous reptes, accedir a projectes de m\u00e9s envergadura i continuar evolucionant com a ag\u00e8ncia.<\/p>\n\n\n\n<p>Per\u00f2, sobretot, ens apropa al nostre objectiu principal: convertir-nos en un partner real per als nostres clients, acompanyant-los en el creixement amb estrat\u00e8gia, tecnologia i equip.<\/p>","protected":false},"excerpt":{"rendered":"<p>En ARTIC seguimos avanzando con un objetivo claro: ayudar a nuestros clientes a crecer con estrategias digitales cada vez m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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